Final Exam

Ensuring that a brand uses the same profile photo across social media platforms is an example of

A video in which a business explains how their product can be used as part of a larger project or task is known as:

The point of sales funnel during which customers who already converted can be encouraged to make further purchases

Meta-descriptions should be limited to around 40 characters.

Google, Ahrefs, SEMrush, and Moz are all examples of:

Two unique URLs that share the same content are an example of:

Digital marketers should avoid including more than five outbound links on a single landing page or blog post

A video in which one of a business’s customers explains their experience with the business’s product is known as:

Landing pages should generally include at least two CTAs to give users a sense of choice.

Narrowing a broad keyword like “used sports equipment” to “used sports equipment Seattle” is an example of adding a:

Wikipedia is an example of:

YouTube was launched in:

Adobe Premiere Pro is a tool that is primarily used to:

Companies need to get explicit consent from an individual before adding their email address to a mailing list.

A webpage’s URL should:

Affiliate marketing requires a clear disclaimer.

Promotional or sales material are not acceptable sources for Wikipedia.

A PPC search ad’s description can contain up to:

Alt-tags are used to:

PPC headlines are limited to 170 characters.

A webpage’s meta-description:

Earning links from Wikipedia will improve a website’s search rank.

The most effective social media channel for connecting with industry professionals is:

Higher click-through rates on search engines will generally result in:

The acronym CTA stands for:

The primary keyword for a blog post should appear near the start of the post’s headline.

To use Google Keyword Planner, users must:

“Click Here” is an example of effective anchor text.

Canva, Visme, and Easel.ly are all examples of:

A video advertisement targeted specifically at people who previously made a purchase from the advertised business is

Any ad featuring images or video is known as a:

Anchor text should generally:

When designing infographics, a good rule of thumb is to choose sans serif fonts for headers & serif fonts for body copy.

Alt-tags are generally used in conjunction with:

A link from a website’s blog to their contact page is an example of a:

The minimum recommended length for a landing page is:

Press releases shouldn't be included in mail body and to be attached as a separate PDF when shared with journalists.

The point of the sales funnel during which an opportunity converts to an actual customer is the:

Which of the following is not an appropriate reason for a business to send out a press release?

Once a blog post is published, editing it with new links will negatively impact its search rank.

The part of a link that a webpage’s readers can see on the page is known as its:

The points of contact between a business and its potential customers are known as:

Google tends to rank short-form content over long-form content.

Newsletters or other writing that is available only to subscribers is known as:

A/B testing:

The point of the sales funnel during which a potential customer begins to form an opinion about a given company is the:

The point of the sales funnel during which a potential customer first learns about a business is the:

An internal link connects pages on two websites owned by the same business.

In design, the term negative space refers to:

When emailing a press release to a journalist, marketers should:

Disclosure statements are:

Higher click-through rates on search engines will generally result in:

Live video streaming is a feature supported by:

White papers are conventionally one to two pages in length.

A company report focused on a single subject and presented on the company’s website or industry resource list is known

Affiliate marketing is the practice of:

Not every piece of video content requires a storyboard.

For a website primarily optimized keyword “used sports equipment Seattle,” phrase “new hockey skates Seattle” is eg. of

Practice of continuously repeating a primary keyword throughout a page’s copy to manipulate its page rank is known as:

A series of images used to plan the different shots of a video are known as a:

Brand style guides are used to:

The acronym USP refers to a:

SEO is a set of practices that:

Wistia is a marketing-focused competitor to:

The practice of dividing a mailing list’s members into groups based on interests or other characteristics is an example

Creating duplicate content can reinforce a page’s value and help improve search rank.

The quality of ad copy on a PPC landing page doesnot factor into PPC ad’s overall cost but can impact its effectiveness.

Website forms should collect only the minimum necessary information.

Outbound links:

To determine if website users are bots, some website owners deploy a test known as a: