All of the following are currently operational government regulatory agencies EXCEPT

The Wheeler-Lea Committee (WLC)

Which of the following is Not true about educated consumers?

They are easily persuaded by advertisements

All of the following are necessary steps in the marketing research process EXCEPT

Developing an appropriate questionnaire

Purchases made by Hispanics in the U.S.

Have increased more than 100 percent over the past decade

Advertising plans are based on

Objectives that describe the desired result

Common types of sales promotions include all of the following EXCEPT

guaranteed customer satisfaction

All the following are market analysis of the advertising plan EXCEPT

What is the expected outlook of the industry

The price that companies pay in building and promoting goodwill is partially repaid by

The loyalty shown by repeat customers

Public relations involve all of the following EXCEPT

Extending employee contracts with pay raises

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Advertising(2017)

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Advertising

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Questions 98

Answers

1
Buying an engagement ring based on feelings is an example of a(n)
Rational motive
Emotional motive
Patronage motive
Ulterior motive
2
When a customer makes a purchase and mails in the the label of the product for cash, this is...
Coupons
Upgrade
Price deal
Rebate
3
Many of today’s advertisements are based on emotional connections or the
Common consumer
Voice of the youth
Health
Human element
4
When did internet advertising come onto the scene?
The 1990s
The 2000s
The 1980s
The 1970s
5
Your ___ includes the unique skills and abilities that you bring to the job market
Career profile
Skill set
Aptitude cluster
Skills profile
6
_____ is the number of exposures needed for an advertisement to meet objectives
Reach
Frequency
Time frame
Media
7
Which of these functions would most likely NOT be performed by a wholesaler?
Pricing and promoting products
Helping manufactures analyze sales data
Buying from multiple producers and distributing to retailers
Storing excess product
8
All of the following are currently operational government regulatory agencies EXCEPT
The Wheeler-Lea Committee (WLC)
The United States postal services (USPS)
The food and drug administration (FDA)
The Federal Communications Commission (FCC)
9
____ is often considered to be free advertising
Promotion
Public relations
Publicity
Advertising
10
A major objective of promotional activities is to
Increase name recognition
Increase sales
Enhance business image
Attract customers
11
When a spokesperson endorses a product in an advertisement, it is known as
Image advertising
Testimonial advertising
Lifestyle advertising
Scientific advertising
12
Which of the following is Not true about educated consumers?
They buy better products
They pay lower prices
They spend less time shopping
They are easily persuaded by advertisements
13
All of the following are necessary steps in the marketing research process EXCEPT
Developing an appropriate questionnaire
Carefully identifying the problem
Developing the research design
Analyzing the data
14
The total number of people who will be exposed to a advertisement over a period time is called
Reach
Frequency
Continuous advertising
Pass along rate
15
Group of closely related products with slight variations developed by the same business is the
Product line
Product reach
Product assortment
Product mix
16
Consumers make a purchase involving large amounts of money and don’t take it lightly, making..
High-involvement purchases
Low-involvement purchases
Convenience purchases
Repeat purchases
17
Purchases made by Hispanics in the U.S.
Have declined during the past decade
Are expected to decrease the next decade
Have increased more than 100 percent over the past decade
Make up an insignificant amount of the GDP
18
Sales promotions do all of the following EXCEPT
eliminate competitors
introduce a new product
increase short-term customer demand
influence consumers behavior
19
Before developing a advertising plan, the business should conduct a SWOT analysis. S stands for
Synergy
Sales
Strengths
Situational analysis
20
A business wants to create long-term relationships with customers. Which ad approach do you use
Social media
Human element
Health awareness
Voice of the youth
21
Needs are never ending, resources used in the production of products/services are limited
Scarcity
Equilibrium
Recession
Inflation
22
Advertising plans are based on
Company budgets
Emotional instincts
Entrepreneurship
Objectives that describe the desired result
23
Ads that directs messages to consumers internet- enabled devices such as smartphones is called
Viral videos
Webisodes
Video advertising
Mobile advertising
24
Common types of sales promotions include all of the following EXCEPT
contests
product displays
guaranteed customer satisfaction
sweetstakes
25
A short memorable phrase that establishes an identity for a brand is the
Slogan
Illustration
Copy writer
Trademark
26
A form of economics that focus on the economy as a whole especially the national economy
Consumer economics
Maeroeconomics
Microeconomics
Federal economics
27
Spending time shopping before making a buying decision about homes or TVs. Are examples of ___
Convenience products
Specialty products
Shopping products
Unsought products
28
The banner store asks customers about their needs. The store is collecting ___ marketing info.
Economic
Secondary
Primary
Systematic
29
A smaller market that had a unique setup needs a(n)
Niche market
Multiple-segment market
Integrated market
Mass market
30
All the following are market analysis of the advertising plan EXCEPT
What is the size of the overall target market
How is the market changing
What is the expected outlook of the industry
Who are the target customers
31
A value that a company realizes from having a product with recognizable name is called
Brand equity
Brand loyalty
Brand image
Brand awareness
32
Sales promotions do all of the following EXCEPT
Influence consumers behavior
Eliminate competitors
Increase short-term consumer demand
Introduce a new product
33
The financial statement that reports a company’s revenues, expenses, and net profit is the
Income statement
Owners equity statement
Cash flow statement
Balance sheet
34
Business frequency use a(n) ___ to inform the media about a new product or special event
Media statement
Press release
Newscast
Infomercial
35
Advertisements that include individuals from multiple cultures use
Ethnocentrism
Visual diversity
Discrimination
Diversity manipulation
36
In a channel of distribution, which of the following roles would a realtor play
Retailer
Consumer
Producer
Agent or broker
37
___ is the use of superlatives such as “greatest,” best,” or “number one” in advertisements
Puffery
Emotional appeal
Bait and Switch
Ethical advertising
38
The set of emotions, traits, and behaviors that define you is called your
Demographics
Culture
Lifestyle
Personality
39
Actors on a popular show are drinking cola during one of the episodes. The form of ad is called
Product placement
Gross impression
An infomercial
A trailer
40
Frequent purchased, low-cost products that require little thought are part of ___ for consumers
Common sense decision making
Extensive decision making
Routine decision making
Limited decision making
41
The step in the sales process when the customer decides to buy a product or service is called
the close
suggestion selling
the demonstration
the follow-up
42
Marketing helps individuals improve their
budget management
community relations
standard of living
family relationship
43
A type of sales promotion with and immediate reward is the
Contest entry
Rebate
Sweepstakes entry
Coupon
44
Promotional e-mail messages sent by a business present the challenge of
Undeliverable mail
Incorrect feedback
Irrelevant message content
Unreasonable lead time
45
The main purpose of buzz marketing is
To get people talking
To change attitudes
To encourage buying
To influence emotions
46
The price that companies pay in building and promoting goodwill is partially repaid by
The loyalty shown by repeat customers
Increased selling cost
The use of effective follow up techniques
Decreased sales volume
47
Introducing a new product in the market for low price to gain a larger market share is part of
Low balling strategy
Bait and switch strategy
Penetration pricing strategy
Price skimming strategy
48
Sales promotions are an especially effective way to
Influence consumers behavior
Retain customers
Generate long-term sales
Enhance the image of a product
49
Public relations involve all of the following EXCEPT
Organizing news conferences
Extending employee contracts with pay raises
Producing company newsletters
Writing press releases
50
A generalization about the “typical” characteristics of a specific group of individuals is a
Perception
Human element
Stereotype
Confirmation
51
The value that a company realizes from having a product with a recognizable name is called
Brand loyalty
Brand equity
Brand awareness
Brand image
52
Which of the following scenarios is an example of punctuality?
Colette is always willing to lend a hand
Andre always turns in his assignment on time or a day early
Darren loves learning and trying out new skills
Marisa makes and honest effort to complete her work
53
BMW changed its ads tagline from ultimate machine to sheer driving pleasure this BEST represent
Repositioning
Competitive positioning
Prices and quality positioning
User positioning
54
The group of consumers to whom the business wants to sell its products/services is called the
Peer group
Target market
Mass market
Market segment
55
__ strategies provide consumers with reasons to purchase specific products
Positioning
Community
Segmentation
Cultural
56
Which of the following might NOT be a good fit in an advertising career?
A preference for a less structured environment
A preference for working alone
A willingness to work hard for high compensation
A love of movies and music
57
“Our toothpaste fights cavities” is an example of a(n)
Implied claim
Subliminal message
Express claim
Promise
58
Which of the following is NOT an aspect of psychographic segmentation?
Age
Lifestyle
Attitudes
Opinions
59
Economics is about
Money
Jobs
Forms of government
Choices
60
Coca Cola and Lay’s potato chips are examples of
Store brands
Generic brands
Private brands
Visibles brands
61
Many business outsource the function to delivery companies like fedex and ups because of the
Special deals
Cost savings
Eco-friendly
Tracking system
62
Which type of marketing uses techniques to get consumers to buy products or services
Word of the mouth promotion
Direct marketing
Indirect marketing
Area endorsement
63
All the following are examples of aerial advertising except
Helicopter
Hot air balloons
Blimp
Airplanes
64
A short, memorable phrase that establishes an identity for a brand is the
Copywriter
Trademark
Slogan
Illustration
65
Cultural attitudes that value the needs of the group over the needs of the person might be in?
The united kingdom
The United States
France
South America
66
Samples and coupons to reduce prices on grocery items are examples of
Publicity
Personal selling
Advertising
Sales promotion
67
The FCC is Leary likely to handle which of the following consumer complaints?
An unsafe product advertised on the radio
A tv commercial that is considered indecent
Unwanted text messages and emails from advertisers
A mail fraud scam
68
The ___ examines the number of sales generated in relation to the dollar amount spent on ads
Competitor model
Tangible results method
Percentage of budget
Market response model
69
The drawling of the print ad showing where all the elements in the ad are positioned is called
Layout
Ad nap
Outline
Draft
70
Maslows pyramid suggest that individuals realize their potential through which level
Esteem
Self-actualization
Security
Physiological
71
internet scam by which an email falsely claims to be a legitimate bus. and wants personal Info
Positioning
Spamming
Phishing
Blogging
72
The process of using words to express creative ideas and concepts is
Formalizing
Confirming
Trademarks
Copywriting
73
The creative strategy for the advertising plan does not
How the message will be communicated
Determine the budget for advertising campaign
Describe who the target market is
What the advertising message would be
74
factors that influence individual economic choices and how markets coordinate is
Microeconomics
Macroeconomics
Choice economics
Socioeconomics
75
During the 1920s, advertising was typically
No-nonsense and focused on practical goods
Highly visual and included little text
Glamorous and promoted consumption during prosperous time
Oriented primarily toward families and children
76
All of the following are benefits of branding EXCEPT
Makes purchasing decisions easier
Lowers the price of popular products
Builds name recognition
Communicates a strong, consistent messages about the product
77
Businesses realize that effective sales promotions are based on
An active involvements in communities
An understanding of what motivates prospective customers
Spending sizable amounts of money
Extensive amounts of giveaways
78
Products require the lost advertising during which product life cycle
Saturated stage
Decline stage
Introduction stage
Maturity stage
79
Subaru has ads that emphasize the safety provided by their vehicles. This is an example of
Viral branding
Brand loyalty
Generic branding
Emotional branding
80
A beach community devastated by a hurricane has the ___ challenge to promote their industry
Environmental
Financial
Social
Budgeting
81
Return on investment (ROI) is NOT
The amount earned as a results of money invested
Expressed as a fraction
Expressed as a percentage
Directly related to the advertising campaign
82
Which of the following is an example of an effective marketing objective for a graphic business
Hire additional sales associates
Identify new national vendors
Increase profits by 10% next year
Decrease the level of spending
83
What is the second stage of new product development?
Develop a marketing strategy
Generate ideas
Screen ideas
Develop and test the product
84
The united states has a
Command economy
Traditional economy
Market economy
Socialist economy
85
Which of the following is NOT an aspect of demographic segmentation
Education Level
Interests
Occupation
Martial status
86
Emsud spends $8,000 on a new ad campaign. Clothing sales increased by 160,000. What is the ROI?
2%
200%
2,000%
20%
87
Effective target markets have
A high demand for the product/service to produce a profit
Enough income to afford the product or service
Individuals have common important needs
People with highly diversified backgrounds
88
The amount of time required to produce and place an advertisements is called
Time extension
Time development
Lead time
Frequency
89
The point at which supply and demand are equal is know as the
Economic equilibrium
Elastic equilibrium
Price equilibrium
Inelastic equilibrium
90
When advertisers use their heart to determine the success of their ad plan, they are using the
Awareness/preference method
Trial-and-error method
Anecdotal method
Show-of-interest method
91
_____ communication occurs when an ad agency employee makes a request to their supervisor
Unilateral
Horizontal
Upward
Downward
92
What is the type of error made in the line that appears proof? (Prices are good through Sunday)
Grammar
Punctuation
Spacing
Spelling
93
Which of the following is an advantage of television advertising
the average length of a commercial is 30 seconds
ads can reach an audience on a national/local level w/TV ads
the overall cost of television advertising is quite low
production and airing of a new commercial takes little time
94
___ is something that you would like to have but can live without
Need
Fridge benefit
Tangible good
Want
95
The greatest change agent for sales promotions to reach consumers is
technology
radio
print materials
television media outlets
96
The nations oldest consumer organization that tracks the latest telemarketing and scams are
National consumers league (NCL)
Consumers union
Federal citizen information center (FCIC)
Consumer federation of America (CFA)
97
Busi. coordinate promotional and selling activities by displaying products in an __ in the busi
Area adjacent to
Unused parts of
Special location within
Restricted section of
98
Productive resources are
Available in unlimited quantities
Inputs that produce goods and services that people want
Jobs that produce products
Plentiful

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