What is image and symbol appeal?

creates an illusion that a product is connected to a positive object/image.

What is a target audience?

a specific group based on age, social class, interests, etc.

the persuasive strategy that seems to give something desirable.

Which of the following is a slogan?

a short, persuasive memorable phrase that is persuasive

persuades by making people feel like they’re part of an exclusive club

What appeals are found in this commercial?

Sex, Celebrity, Humor, Hyperbole

convinces by using charming characters or animals to appeal

What is use of power words appeal?

incorporates words in ads that carry deep meaning to provoke feelings

What is emotional appeal?

convinces people by awakening their feelings such as, joy, excitement, etc.

What is bandwagon appeal?

convinces people to follow the same way as others to avoid feeling left out

What is testimonial appeal?

a credible person says they’ve used a product and it’s worked for them.

the writer's or advertiser's purpose

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Questions 19

Answers

1
What is image and symbol appeal?
a persuasive phrase that uses charming characters to appeal to people.
creates an illusion that a product is connected to a positive object/image.
persuades people by swaying their emotions such as, joy, excitement, etc.
convinces by showing the logo of the product
2
Bandwagon appeal is the opposite to Snob Appeal
False
True
3
Sex appeal is a sub-category of emotional appeal
False
True
4
What's a claim?
the writer's purpose
the main idea in a paragraph
an argument which is debatable
the hook in an essay
5
What is a target audience?
persuades by making people feel like they’re part of an exclusive club
a specific group based on age, social class, interests, etc.
A persuasive technique that convinces people by provoking their emotions
a credible person saying they’ve used a product and it’s worked for them.
6
What is bribery?
awakening emotions such as sentimental feelings about the past
A persuasive appeal that repeats phrases
promises a person will be more attractive to the opposite sex
the persuasive strategy that seems to give something desirable.
7
Which of the following is a slogan?
Name calling.
a persuasive strategy that uses charming characters to appeal to people.
a persuasive phrase which convinces by telling jokes or being silly.
a short, persuasive memorable phrase that is persuasive
8
A commercial can be both logical and emotional
False
True
9
What is snob appeal?
persuades by making people feel like they’re part of an exclusive club
creates an illusion that a product is connected to another positive object
convinces people to follow the same way as others to avoid feeling left out
uses transference to convince people.
10
What appeals are found in this commercial?
Sex, Celebrity, Humor, Hyperbole
Sex, Celebrity, Cute, Logical
Sex, Celebrity, Bribery, Testimonial
Celebrity, Image/Symbol, Compare and Contrast
11
What is cute appeal?
a technique that incorporates words that carry deep meaning
a persuasive technique convincing people by telling jokes or being silly.
convinces by using charming characters or animals to appeal
persuades by making people feel like they’re part of an exclusive club
12
What is use of power words appeal?
a credible person says they’ve used a product and it’s worked for them.
creates an illusion that their product is connected to something postive.
offers pictures, testimony, statistics and evidence to prove its claim.
incorporates words in ads that carry deep meaning to provoke feelings
13
What is emotional appeal?
creates an illusion that a product is connected to another positive object
a technique that convinces people by telling jokes or being silly.
convinces people by awakening their feelings such as, joy, excitement, etc.
uses transference to convince people.
14
What is bandwagon appeal?
incorporates words in ads that carry deep meaning to provoke feelings
persuades by making people feel like they’re part of an exclusive club
uses transference to convince people.
convinces people to follow the same way as others to avoid feeling left out
15
What is logical appeal?
convinces people by providing testimony and photos
All of the above.
convinces people by providing statistics and facts
Convinces people by using experts and cause and effect
16
What is testimonial appeal?
a credible person says they’ve used a product and it’s worked for them.
a technique that incorporates words that carry deep meaning to convince
convinces people by using experts and cause and effect
creates an illusion that a product is connected to another positive object
17
What is an example of glittering generalty?
Buy two pairs of shoes and get the third one free.
Got Milk?
World's Best Coffee
Diamonds are forever
18
What is an intent?
it is the hook at the beginning of an essay
it is the statement at the end of an essay
it is a short memorable phrase used by advertisers.
the writer's or advertiser's purpose
19
Expert and Testimonial Appeal are the same
True
False

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