Entrepreneurship - Owning Your Future Ch. 8

Question 1

The term "360 degree marketing" means communicating in as many ways as possible.

Accepted Answer

True

Question 2

Selective distribution gives a retailer the sole rights to sell a product in a particular area.

Accepted Answer

False

Question 3

A direct channel of distribution is one that goes from the producer straight to the consumer.

Accepted Answer

True

Question 4

A markup price is set when a retailer wants to reduce the price of a product.

Accepted Answer

False

Question 5

An intermediary is a bridge between a producer or manufacturer and a wholesaler or distributor.

Accepted Answer

False

Question 6

Direct efforts made by a company's sales reps to get sales is called ________ selling.

Accepted Answer

Personal Selling

Question 7

McDonald's golden arches is an example of a brand mark.

Accepted Answer

True

Question 8

A marketing strategy intended to create an emotional attachment to a product is called ____.

Accepted Answer

Branding

Question 9

When two companies share the cost of advertising, it is called cooperative advertising.

Accepted Answer

True

Question 10

A marketing ______ is a combination of five main strategies for reaching and keeping customers.

Accepted Answer

marketing mix

Question 11

A pricing method that focuses on how much customers are willing to pay for a product is called

Accepted Answer

demand-based pricing

Question 12

Promoting products or services over the phone is called networking.

Accepted Answer

False

Question 13

The combination of products a business sells is called its marketing mix.

Accepted Answer

False

Question 14

The process used to make potential customers aware of a product is called ________.

Accepted Answer

marketing

Question 15

A form of promotion for which a company does NOT pay is ________.

Accepted Answer

swapping services, bartering

Question 16

An electronic advertisement that encourages Internet users to go to a company's Website.

Accepted Answer

web banner

Question 17

A marketing plan details marketing goals and strategies for reaching them.

Accepted Answer

True

Question 18

A press release can be used by a reporter to create a news article or feature story.

Accepted Answer

True

Question 19

A product available in as many sales outlets as possible is called intensive distribution.

Accepted Answer

True

Question 20

Networking is a promotional message paid for by an identified company.

Accepted Answer

False

Questions 20