Product promotion is...

promoting the brand and a specific product

What is sales promotion?

Activities used to create sales

What is the promotional mix (different types of promotion)?

Personal Selling, Advertising, Sales Promotion, Public Relations

What is public-relations in promotion?

Managing a business' image using non-paid advertising

Promoting brand image, Increasing sales, Increasing awareness of a business, Creating brand identity and loyalty

Word-of-mouth promotion is when

A positive message is spread from happy customers that leads to more sales

What is the marketing mix?

Product, Place, Price, Promotion

What is institutional promotion?

Promoting the company as a whole, like its values and ethics

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Promotion: Instructional Area

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Questions 12

Answers

1
A sales representative speaking to you an example of personal selling.
True
False
2
Product promotion is...
promoting a product by bundling with other products
using other products on the market as inspiration for your own promotion
promoting the brand and a specific product
using other product competitors to make your product more unique
3
What is sales promotion?
Paid promotion
Promoting something after a sale
Promotion involving the selling process
Activities used to create sales
4
Could these concepts be on your exam maybe potentially maybe maybe maybe maybe?
yes
naur
5
What is the promotional mix (different types of promotion)?
Public Outreach, Paid Promotion, Public Relations, Sales Promotion
Personal Selling, Advertising, Sales Promotion, Public Relations
Social Media, Advertisment, Personal Selling, Sales Promotion
Personal Selling, Advertising, Social Media, Public Outreach
6
Advertising is promoting through methods that communicate to the general public, whether it is paid or non-paid.
False
True
7
What is public-relations in promotion?
Activities used to create sales
Promoting the company in a way the makes it more relatable to consumers
Managing a business' image using non-paid advertising
Speaking to the general public through communication channels like speeches
8
What is an example of a communication channel for public-relation activities?
Sales Representative
Billboards
TV Advertisment
Social Media
9
What is promotion?
Promoting brand image
Increasing sales
Increasing awareness of a business
Creating brand identity and loyalty
10
Word-of-mouth promotion is when
A positive message is spread from happy customers that leads to more sales
A person from the company promotes the product to people by talking to them
A person from the company spreads a positive message about the product
A positive message is spread through an advertisement about the company
11
What is the marketing mix?
Product, Place, Price, Promotion
Product, Postitioning, Place, Promotion
Product, Place, Price, Persuasion
Product, Positioning, Price, Persuasion
12
What is institutional promotion?
Promoting using an institute (ie. charities) to look better in public eye
Promoting the company as a whole, like its values and ethics
Promoting by fighting for the greater good (ie. promoting a green company)
Promoting by using institutional methods (ie. through education)

Promotion: Instructional Area Flashcards | StudBud