Glaser_Intro to Social Media Unit 4 Review

A rival brand has a social media campaign that led to 30% of customers leaving your company. Where is this in SWOT?

Which digital marketing strategy takes advantage of the power of popular social media channels like Instagram?

Which level of Maslow's hierarchy is critical for people to feel liked and accepted by others to avoid loneliness, etc?

T or F: The digital marketing tactic that is designed to drive more traffic to a company's website is email marketing.

T or F: Video marketing uses video to promote the product and increase engagement on digital and social channels.

Which of the following data can be collected in a demographic analysis?  (2 answers)

T or F: Pay-per-click advertising is the online placement of ads on relevant platforms for which an advertiser pays.

What makes Instagram faster, quicker, and more efficient than Facebook for online marketing? (2 answers)

Marquez's brand emphasizes communication and connection through content. Which digital marketing tactic should he use?

Which of the following does Facebook offer businesses for a fee?

What part of the marketing mix (4 Ps) deals with activities that communicate the availability of a product or business?

T or F: In regards to SWOT analysis, opportunities are factors that have the potential to cause harm to an organization.

This helps to identify the consumer subgroups that may be responsive and interested in a company's product or service?

T or F: In regards to SWOT analysis, preventing an organization from performing at its best is a weakness.