Citizen journalism is...

Regular people creating/sharing news

Which of the following is NOT true regarding music streaming?

CD sales increased as more people logged on to stream music on computers

Which of the following best describes the concept of product placement in mass media?

Advertising where products are integrated into programming to promote them

What was the primary benefit of the Penny Press in the 1830s?

It was affordable and aimed at attracting a large audience

Product placement began because advertisers were afraid that...

Consumers forwarded through commercials when watching recorded programs

Which of the following is an example of astroturfing?

A large corporation secretly funds a movement to seem like grassroots

Select what is true regarding the concept of semiotics

Context plays a major role in the audience's understanding of the signified

What is Media Grammar?

Underlying rules, structures and patterns by which a medium presents itself

What is Economic Convergence?

Merging of Internet/telecomm companies w/ traditional media companies

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COMMRC 0320 Test One

81 termsStudBud Administration38 plays

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Questions 81

Answers

1
Which of the following are examples of critical thinking skills to use when encountering and understanding media?
All of the above
Examine the purpose of the media
Consider the source of the media
Analyze which stereotypes are presented
2
Which of these concepts would be considered "Web 1.0"?
Interactive websites
Email
Social networks
Wikis
3
Local news stations can choose to remain impartial in their news when acquired by larger broadcasting corporations
False
True
4
Which of the following is an example of hypertext?
badges
icons
buttons
written text
5
Tomato gate was started because of a comment made by a radio host that said playing women on the radio would drop rating
False
True
6
What book is considered the beginning of mechanical printing
Gutenburg Bible
Koran
none of these are correct
The Torah
7
What was the first means of electronic communication?
Television
Telegraph
Typewriter
Telephone
8
Where did moveable type originate?
North America
Europe
South America
Asia
9
Citizen journalism is...
Regular people creating/sharing news
Government creating news
Newspaper articles
Regular advertisements throughout stream
10
Which of the following is NOT true regarding music streaming?
CDs became the standard medium in the 1990s.
Software like Napster paved the way for a new era of piracy.
CD sales increased as more people logged on to stream music on computers
MP3 and iPods helped the music industry see boosts from digital downloads
11
Which of the following best describes the concept of product placement in mass media?
Directly advertising products through commercials during media programming.
When media companies create original products to feature in their programs
Advertising where products are integrated into programming to promote them
The use of social media influencers to endorse products in online videos
12
Which function of Mass Communication is focused on shaping public opinion?
Socialization
Correlation
Entertainment
Survelliance
13
___ is when framed conversations are intensified as people surround themselves with others with agreeing view points
Repetition effect
Echo effect
Wavelength effect
Depiction effect
14
What is the first photo technology called?
Collodion
Talbot
Calotype
Daguerreotype
15
What was the primary benefit of the Penny Press in the 1830s?
It relied on subscriptions rather than advertisements
It was affordable and aimed at attracting a large audience
It was the first form of digital news
It was written exclusively for political elites
16
Media literacy only involves understanding how to use technology effectively.
False
True
17
What is a theory that people actively seek out media to satisfy specific needs and desires?
Media Convergence
Cultivation Theory
Agenda Theory
Uses/Gratification Theory
18
Product placement began because advertisers were afraid that...
Consumers were not being targeted well enough with commercials
Consumers did not like/resonate with commercials
Consumers forwarded through commercials when watching recorded programs
Commericals were becoming too expensive to run
19
The penny press made the news accessible for everyone, not just elites in society
False
True
20
How have newspapers attempted to generate revenue as the print advertising has steady declined?
getting rid of online content
more ads
making news channels free
adding digital subscriptions
21
Which of the following is an example of astroturfing?
A large corporation secretly funds a movement to seem like grassroots
A person passively reading discussion boards without contributing
A company using customer data to target ads
A user creating a fake profile to deceive others online
22
framing is the presentation and communication of a message in a particular way that influences our perception of it
True
False
23
What was the first graphical web browser that was created?
Erwise
Mosaic
Viola
Microsoft's Internet Explorer
24
Surveillance is primarily the journalism function of mass communication.
True
False
25
Cord-nervers are those who have known only mobile or wireless internet-delivered TV.
True
False
26
Broadcasting corporations can force their local subsidiaries to broadcast exactly what they wish to be broadcasted.
True
False
27
Long-tail marketing and distribution allows businesses to succeed by selling a _____ variety of items but ____ of each
Greater; fewer
Fewer; Greater
Fewer; Fewer
Greater; Greater
28
consolidation is a process where traditional media companies have grown fewer and larger in the past fifty years
False
True
29
Which of the following is NOT a function of print media?
Transmission of Culture
Entertainment
Diffusion of Ideas and Knowledge
Manufacturing of goods
30
Which is NOT a core type of mass communication?
newspaper
Television
film
texting in a group chat
31
Which of the following are important roles of local papers?
Provide a legal record of the community's public communications
All of the above
Carry extensive advertising for community products, services and businesses
Run obituaries and various announcements
32
Can local businesses script promotional ads or interviews to air on local news broadcasts?
False
True
33
What type of media convergence DOES NOT exist?
Cultural Convergence
Television Convergence
Technological Convergence
Economic Convergence
34
What does FM stand for?
Frequency Modulation
Fun Music
Force Modulation
Frequency Mode
35
Agenda setting is the media's role in deciding which topics to cover and in turn which topics the public deems important
True
False
36
Ann S. Stephens wrote the first dime novel
True
False
37
Freemium is a subscription model where some content is free but a subscription is required to use all the sites features
False
True
38
Select what is true regarding the concept of semiotics
In semiotics, "sign" only refers to visual images.
Context plays a major role in the audience's understanding of the signified
Scholars argue that semiotics is irrelevant to todays communications.
Knowledge of semiotics is not necessary for a deeper understanding of comms
39
Gamification is the replacement of the real world with a virtual environment.
True
False
40
Which of the following is NOT a characteristic belonging to magazines?
Longer treatment of topics
Published at a fast rate
The term Muckrakers was coined due to them
Printed on high quality paper
41
What is Media Grammar?
The language used within the Media
A specific type of wording only used on Digital Medias
Underlying rules, structures and patterns by which a medium presents itself
The layout of a post
42
Eadweard Muybridge’s forst used serial photographs shown in rapid succession to depict what?
A bird
A horse
A sled
A carpenter
43
folksonomies are collections of tags created by users that provide metadata (data about data) regarding information
True
False
44
What is Economic Convergence?
Merging of Internet/telecomm companies w/ traditional media companies
The assembly of computing, telecomm, and media in the digital space
The separation of independent media from traditional media companies
Traditional media companies lessen in numbers, increase in power via mergin
45
A feature on a website which recognizes previous users to push personalized content based previous history is known as..
UGC (user generated content)
Oligopoly
Synchronous Media
cookies
46
What does UI mean
United Interface
User Internet
Used Internet
User Interface
47
A catfish is someone who fakes an online profile, usually to get someone else to fall in love with the fake persona.
True
False
48
Consolidation and convergence are synonyms and can be used interchangeably
True
False
49
The definition of Mass Communication is communication to large group(s) of people that are unknown to the sender
False
True
50
Spotify pays every artist per stream that the artist gets.
True
False
51
What is the term for the period when a movie is heavily promoted before its release?
Pre-production
Post-release
Marketing Window
Release Window
52
Asynchronous media requires the audience to be assembled simultaneously.
False
True
53
In mass communications, still images, or photographs, continue to perform which main functions?
Surveillance
Both surveillance and Cultural Transmission
None of the above
Cultural transmission
54
Which statement is true of the influence of social media on political communication?
Social media has no effect on political campaigns
It only serves to spread misinformation
It has made political communication less accessible
Grassroots mobilization and engagement is more prevalent
55
What are the three types of convergence in media ?
Technological, Economic, Cultural
Economic, Political, Cultural
Technological, psychological, physical
Cultural, Historical, physical
56
Women in country music are paid significantly less than men and are considered not typical country
True
False
57
The process where media helps individuals understand their own roles in society is ____
Correlation
Convergence
Entertainment
Cultural Transmission
58
What is a phonograph?
A machine used to transmit tapping noises decoded into messages
The act of talking on the phone
Circular Talking Machine
A chart displaying Phone records
59
The __________ is the number or percentage of readers of the news paper
muckrakers
codex
readership
circulation
60
Media convergence refers to the integration of multiple forms of media. Which shows an example of media convergence
Social media
Television
all of the above
print
61
Which is the first recorded medium to be invented?
Telephone
Phonograph
Gramophone
Graphophone
62
In the United States two-thirds of newspaper revenue comes from advertising.
False
True
63
Which is true pertaining to media literacy?
It's not imperative for people to think critically about media content
Developing media literacy is an ongoing process, not simply a goal.
It's not helpful to learn new media skills. Instead stick to what you know
You can attain perfection regarding your media literacy.
64
Which is not an example of interactivity?
Joining in on a Twitter thread
Watching a program on television and changing the channels
Sending a email to your teacher
Following a store link from a brand that you on enjoy
65
Cultural transmission is the process of passing on culturally relevant knowledge, skills, attitudes, and values
False
True
66
Sinclair and Tribune successfully merged into a singular partner company
False
True
67
What role does viral marketing play in the digital media landscape?
It focuses solely on selling physical products online
It entirely replaces word of mouth advertising
It allows popular content to reach millions without corporate promotion
It ensures that corporations maintain control over media distribution
68
The first "talkie" movie was Gone With the Wind (1939)
False
True
69
What is one of the main concerns that John Oliver highlights about sponsored content in journalism?
Sponsored content help news stations financially stable w/ no consequence
Sponsored content is clearly labeled so viewers can easily differentiate it
Sponsored content allows for more diverse perspectives
Sponsored content blurs the line with news & ads, misleading viewers
70
What does media of mass communication refer to?
Communicating between two people over social media
Sending out a message via postal mail
Distribution of information to large audiences through printed materials
Communicating between large numbers of people widely through space and time
71
Can you trust local news to be completely unbiased? Why?
Yes, because they don't cover any stories large enough to apply bias to
Yes, because they have the community's best interest in mind
No, they must conform to the bias of their parent broadcasting company
No, because they maliciously want to polarize their community
72
Surveillance refers to the role that journalism plays in providing information about processes, issues, events, etc.
False
True
73
Which of the following is true about media oligopoly's?
They can determine content distributed to consumers
They affect price of media for both advertisers and consumers
Both of these are true
74
The study of signs and symbols is known as semiotics
False
True
75
Who was credited with making the first mechanical printing press?
Aaron Burr
Edward Noma
Wilbur Schramm
Johannesburg Gutenberg
76
What is the study of semiotics?
regulation of media by the government
the trend of the economy
signs, symbols, and theoretical approach to media literacy
monopolies
77
What is the most reliable measurement for determining usage levels?
observed digital audience
indirect digital audience
direct digital audience
assumed digital audience
78
What is NOT an example of media literacy?
Analyzing tweets made by politicians & forming your own opinion on a topic
Producing videos for social media that cover specific topics
Trusting info that solely comes from newspapers
Noticing a change of tone in a film
79
One of the most powerful media of mass communication around the world
podcasts
social media
tiktok
radio
80
What is the term for "user created code changes that alter how video games are played or look"
game changed
mods
code switches
adjustments
81
What is one challenge the recording industry is likely to face in the near future?
saturation of the streaming market
abundance of radio airplay
overproduction of physical albums
decreased interest in live performances

COMMRC 0320 Test One Flashcards | StudBud