What did the results reveal about the Notel children 2 years after the introduction of television?

Gender stereotypes had increased significantly in both girls and boys

Why did researchers do a semi-structured interview after the EAT-26 test?

To confirm the results if there was evidence of bingeing/purging behaviours

Give one limitation of the Becker et al study.

Hard to generalise to the rest of the population

Give one strength of this study

High ecological validity, Modern research has shown similar findings → increased reliability

Define cultivation theory

Long exposure to media can shape how the consumer perceives the world

What were the 4 different communities researchers investigated in this study?

Notel, Unitel, Multitel, and Vancouver

Define the media effect

How the mass media influence the attitudes & perceptions of their audience

What are the two characteristics of media that drives the media effect?

The characteristics of media messages & the medium of communication

What was Kimball (1986)’s aim?

Investigate television exposure and the level of gender stereotyping

Give one limitation of this study

Cannot be generalized to the rest of the world’s population

Why was Becker et al’s study considered a natural experiment?

Because the introduction of TV was natural &not manipulated by researchers.

How did they measure the children’s initial level of gender stereotyping?

Questionnaire, The Sex role Differentiation (SRD) scale

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TV and Attitudes - Joshetta, Ashley & Hazaira

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Answers

1
What did the results reveal about the Notel children 2 years after the introduction of television?
Gender stereotypes did not change in girls but increased in boys
Gender stereotypes had increased significantly in both girls and boys
Gender stereotypes did not change in boys but increased in girls
Gender stereotypes did not change in both girls and boys
2
Why did researchers do a semi-structured interview after the EAT-26 test?
They did not have semi-structured interviews
To confirm the results if there was evidence of bingeing/purging behaviours
To make the experiment longer
To deceive the participants and ask them misleading questions
3
The name of standardized test used to determine eating attitudes in the 1995 group was called EAT-23.
False
True
4
Give one limitation of the Becker et al study.
There was a IV being manipulated
High ecological validity
Hard to generalise to the rest of the population
It has a large sample size
5
Give one strength of this study
High ecological validity
Modern research has shown similar findings → increased reliability
Can be generalized to the rest of the population
Can easily be replicated
6
Define cultivation theory
Exposure to media makes the consumer less intelligent
Long exposure to media can shape how the consumer perceives the world
Media helps humans with multi-tasking
Media can help people become happier with their lives
7
What were the 4 different communities researchers investigated in this study?
Unitel, Multitel, Hotel, Vancouver
Notel, Unitel, Multitel, Toronto
Notel, Unitel, Hotel, and Vancouver
Notel, Unitel, Multitel, and Vancouver
8
Who developed the cultivation theory?
Meaney et al (1988)
Rogers & Kesner (2003)
Gerbner & Gross (1976)
Shrum (1999)
9
Define the media effect
The effects of technology and books on human cognitive behaviours
The change in behaviour and physical appearance due to media
How the mass media influence the attitudes & perceptions of their audience
It generalizes why social media was created
10
The average score for the 1995 cohort was less than the 1998 group.
False
True
11
What are the two characteristics of media that drives the media effect?
The characteristics of media medium & attitudes
The characteristics of media messages & the medium of communication
The characteristics of media power & time
The characteristics of media intensity & strength
12
What was Kimball (1986)’s aim?
Investigate television exposure and the level of gender stereotyping
Investigate how television can change mood throughout the day
Investigate how television impacts eating behaviours
Investigate television viewing level with attitude accessibility/extremity
13
Give one limitation of this study
Not done in a natural environment
Cannot be generalized to the rest of the world’s population
Small sample size
Causes physical and mental damage to participants
14
Why was Becker et al’s study considered a natural experiment?
Because the experiment does not use random assignment
Because it was a quasi-experiment
Because the introduction of TV was natural &not manipulated by researchers.
Because it was manipulated by researchers
15
How did they measure the children’s initial level of gender stereotyping?
Questionnaire
The Sex role Differentiation (SRD) scale
EAT-26
Structured interview
16
The control group in Vancouver also answered this questionnaire.
False
True

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