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IICG - English 2 - MARKETING CONCEPTS Flashcards | StudBud
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IICG - English 2 - MARKETING CONCEPTS
IICG - English 2 - MARKETING CONCEPTS
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1
Which is NOT a collocation for ADVERTISEMENT?
campaign
agency
budget
forecast
2
"A group of customers of similar age, income level and social group." it's a definition for...
Market Forecast
Market product
Market Segment
Market People
3
What's better?
drinking is evil
just watersita
piscola con negra
piscola con blanca
4
Sales forecast
refers to how much a company has sold in a period of time
True
False
5
What is Celebrity Endorsement?
When celebrities appear in advertisments
When celebrities increase sales
When celebrities appear in movies
When celebrities want to buy products
6
"quality, design, brand names" These are characteristics for (4P's)
Price
Product
Proactivity
Branding
7
Which is NOT part of the 4 P's?
PEOPLE
PRODUCT
PROMOTION
PRICE
8
"PLACE" refers to where the goods or services are available
True
False
