Persuasive Advertising Techniques

Question 1

Telling the facts for one side only.

Accepted Answer

Card Stacking

Question 2

Someone will say that this product helped them or is a good one to buy because they tried it.

Accepted Answer

Testimonial

Question 3

Giving background as proof of credibility to establish expertise on a topic.

Accepted Answer

Call on Authority

Question 4

The people in the advertisement resemble friends and neighbors so the product must be good.

Accepted Answer

Plain Folk

Question 5

Appealing to fear, anger, compassion, or joy to sway people.

Accepted Answer

Sentimental Appeal

Question 6

Using amusing situations that help you to feel good about the product.

Accepted Answer

Humor

Question 7

Offers you something extra with the product.

Accepted Answer

Bribery

Question 8

Repeating an element so viewers will remember a product.

Accepted Answer

Repetition

Question 9

If you use this product you can have this lifestyle.

Accepted Answer

Image Advertising

Question 10

Exaggerating the merits of a product using meaningless statements.

Accepted Answer

Glittering Generalities

Question 11

Purchasing this product shows your love of your country.

Accepted Answer

Patriotism

Question 12

Something miraculous will happen if you use the product.

Accepted Answer

Magical Ingredients

Question 13

You can be like the expensively dressed, perfectly shaped people who use this product.

Accepted Answer

Snob Appeal

Question 14

Uses misleading ideas in place of factual information.

Accepted Answer

Faulty Reasoning

Question 15

This product is good because "everyone" is buying it.

Accepted Answer

Bandwagon

Question 16

What type of advertising technique is used when they feature a celebrity?

Accepted Answer

Celebrity Endorsement

Questions 16