Trends, Functions, Chapter 1 and 2 Review

A product related to or created from the core product

Which boxer was a 42-to-1 underdog when he kayoed Mike Tyson?

A good or service that any for-profit industry sells to its customers

The main product, such as sports event, movie, stage show, or book

Who is the only person ever to play in both the World Series and the Super Bowl?

Quality, service, and image are examples of

Product, price, place, promotion

The impulse to stay inside when the going outside gets too tough and scary!!! (trends)

Sellers of products

Business involves only one owner

Where did the great "Hall of Fame" player Michael Jordan play college ball?

The first athlete to fail an Olympic drug test was in 1968. What substance tested positive?

Specific group of consumers that an organization selects as the focus of its marketing plan

Use of ancillary products such as merchandise as promotional tools

Registered names, symbols, sounds, or colors

A lack of basic necessities such as food, clothing, or shelter..

Author and founder and CEO of marketing consulting firm, “BrainReserve

Eating exotic foods, Safari vacations, and Race car driving school.. (trend)

Money left to spend after necessary expenses are paid

Communicating with potential customers to inform, persuade, or remind them about a business’s p

What Lakers coach trademarked the term "three-peat?

A path a product takes from the producer to the consumer

Consumers’ attitude that occurs when they are happy with a company and become repeat customers

Getting the money needed to finance the operation of a business

The struggle among companies for customers

Intolerance for shoddy products and poor service (trends)

What golfer led the PGA Tour in driving distance for eight years during the 90's?

The unauthorized use of another’s music, movies, or copyrighted material

Using Personal or direct selling to provide customers with goods and services they want to buy

The recognition that men and women act and think differently (trends)

A combined action that occurs when products owned by one source promote the growth of related p

Increasing purchases of organic products/fitness club memberships (trends)

What alma mater did this year's Heisman winner attend?

Who was the first president to throw out a ceremonial pitch in MLB? (1910)

The wish to individualize oneself through possessions and experience (trends)

Two or more owners of a business

Who is the youngest player to ever win the Heisman?

The process of developing, promoting, and distributing products

In 2013, who was named Sports Illustrated's Sportsman of the Year?

MLB World Series winners receive championship rings. What was received prior to 1926?