NU_AC7207 MHISM (2)

'Positioning' of the campaign/theme can be best represented and reflected in a ......

In the environment analysis, the internal analysis refers to the .......

Initial phase for any social marketing is to first understand and analyse the social environment and ..................

Preferably, the selected social issues to be addressed should be perceived to be...

A crucial analysis in the micro environment for social marketing is the competitors as they are likely to .....

The SMART social marketing objectives set the guidelines and directions for the appropriate .............

Target audience's credibility and acceptance of the message depends on the ........... besides the appealing creatives

Once a target market segment(s) is/are selected, the next step is to identify and evaluate the......

The analysis of the elements in the micro-environment include .....

The external macro environmemt refers to .......

Social marketing programme/campaign objectives must be written with the ............. characteristics

Social Marketing is based on the key concepts in which of the managment philosophy and function?

In the strategies and tactics, the message appeals take into consideration .....

The value proposition in the campaign 'positioning' is represented through the ......

Which of these is not a common basis for market segmentation?

After targeting, the next step is 'positioning' which refers to the campaign's .......

The key thrusts in developing social marketing strategies and tactics lie in the effectiveness of the .......

Social Marketing Strategies & Tactics should focus on understanding the target market's/audience's .............

A more cost-effective marketing strategy planning is to address a narrower & specific group(s) through ........

In the Gantt chart, the implementation plan as outlined in the activities column should reflect ......

The purpose of environmental analysis is to provide inputs to the ........

SWOT analysis is used to identify opportunities and threats for ......