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Unit 4 Sociology Flashcards | StudBud
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Unit 4 Sociology
Unit 4 Sociology
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1
How do the authors of Media Images and Social Construction of Reality describe the ideal media system for democracy?
one that only reports international news
one that provides entertainment
one controlled by a single organization
one that gives a coherent sense of social forces affecting people's lives
2
There are problems inherent in the socialization function of the mass media. For example, many people worry about:
B- The impact of violent programming on viewer behavior
both A and B
C - The unequal ability of all individuals to purchase television
A -The effect of using the television of a babysitter
3
Why might media consolidation be problematic for democratic information exchange?
it increases production costs
it reduces the diversity of perspectives
it makes media less entertaining
it creates more job opportunities
4
What is the MOST significant potential risk of vertical integration in media companies?
reduced consumer choice in entertainment options
increased production costs for media content
slower technological innovation
potential manipulation of information and content delivery
5
What potential challenge exists with cultural hybridization?
Complete cultural uniformity
No challenges exist
Potential misrepresentation of cultural elements
Immediate cultural transformation
6
In Media Images and Social Construction of Reality, how do media images PRIMARILY influence how people see the world
By showing only completely true facts
By broadcasting only entertainment content
By providing frames and storylines that help people make sense of info
By avoiding any controversial topics
7
Which sociological perspective would likely focus on gate keeping to reflect a desire to maximize profits by those
conflict perspective
conflict theorists
mass media
conflicts
8
Which of the following term is used to refer to “inequality of access to telecommunications and information technology
digital divide
digital allocation
technological fraction
electronic amalgamation
9
What does "hegemony" suggest in the article Media Images and Social Construction of Reality?
the process of challenging dominant narratives
complete control of Media messages
reporting only positive news
creating entertainment content
10
How can media ownership influence the content and information presented to the public?
By ensuring a balanced and objective representation of all perspectives
By promoting a wide range of viewpoints and opinions
By focusing on investigative journalism and public service
By prioritizing the interests of the owners or investors
11
What is a key characteristic of cultural hybridization?
Complete elimination of original cultural elements
Strict preservation of traditional cultural forms
Uniform adoption of dominant cultural practices
Blending and mixing of different cultural elements
12
What strategy can help preserve cultural diversity?
Rejecting all forms of cultural exchange
Uniform adoption of dominant cultural practices
Complete isolation from global media
Supporting local media creation and education
13
The authors of Media Images and Social Construction of Reality, media imagery is
always presenting absolute truty
a fixed, unchangeable representation of realtiy
a site of struggle where different meanings compete
completely controlled by government
14
In the article Media Images and Social Construction of Reality the authors suggest that viewers
can actively interpret and negotiate media meaning
passively accept all media messages
always believe everything they see
are unable to think critically about media
15
What motivates companies to pursue vertical integration?
purely altruistic goals
international expansion strategies
government mandates
potential market dominance and increased profitiablity
16
What is the term for the process by which media can reinforce or change audience beliefs and attitudes?
media regulation
media influence
media literacy
media bias
17
Which of the following groups emphasize that the media reflects and exacerbate divisions in our society and world?
feminists
the internet
symbolic interactonists
conflict theorists
18
Which of the following is a primary concern regarding concentrated media ownership?
Reduced diversity of viewpoints and potential for bias
Lower production costs for news organizations
Greater public access to diverse media outlets
Increased competition in the media market
19
Some have limited access to the latest tech, like computers, internet, email. What is this lack of technology called?
cultural lag
digital divide
dominant ideology
digital inclusion
20
What is a key concept in framing theory?
The influence of social media on news consumption
The role of algorithms in news dissemination
The importance of objective reporting
The way media outlets shape public opinion through presentation of info
21
The complex issues of censorship can be considered to be an illustration of
dominant ideology
cultural lag
culture shock
cultutal diffusion
22
When it comes to media and technology, a functionalist would focus on:
the way that various forms of media socialize users
the digital divide between the technological haves and have-nots
the association of technology and technological skill with men
the symbols created and reproduced by the media
23
How does mass media contribute to the socialization process?
By reinforcing existing social norms and values
By isolating individuals from real-life interactions
All of the above
By promoting diverse perspectives and fostering critical thinking
24
Globalization through media:
Exclusively benefits dominant cultures
Creates opportunities for both homogenization and hybridization
Eliminates all cultural diversity
Has no impact on cultural interactions
25
What is the potential negative impact of excessive media consumption on socialization?
It can have no impact on socialization
It can reduce face-to-face interactions and impact social skills
It can promote media literacy and critical thinking
It can lead to a better understanding of social issues
26
AT&T's vertical integration in the early 1900 is an example of what broader economic concept?
monopolistic business practices
government regulatory failure
free market capitalism
entrepreneurial innovation
27
The authors of Media Images and Social Construction of Reality suggest that media messages are
Completely neutral and unbiased
Open to multiple interpretations by different people
Impossible to inderstand
Always controlled by a single group
28
The term "cultural imperialism" most closely suggests:
Spontaneous cultural transformation
Equal cultural exchange between nations
A powerful nation's culture impacting less powerful cultures
Complete cultural isolation
29
Which concept best describes the process where dominant cultures spread uniform norms and values globally?
Cultural resistance
Cultural hybridization
Cultural homogenization
Cultural preservation
30
Accord What is the sociological study of media known as?
media sociology
journalism ethics
media studies
communication theory
31
When it comes to technology, media, and society, which of the following is true?
Society influences the media but is not connected to technology
Technology created media, but society has nothing to do with these
Media can influence technology, but not society
Technology, media, and society are bound and cannot be separated
32
Which of the following is an example of framing?
A news story that only presents facts without any context
A news story that presents a balanced view of a controversial issue
A news story that focuses on the economic impact of a policy change
A news story that avoids any subjective language
33
Which of the following best describes the concept of "political instrumentalism" in the context of media ownership?
providing public service and resources to editorial desks
to promote social movements and issues
to use their news to promote or oppose politicians, social movements
the focus on audience preferences and maximizing reach and profits
34
From a functionalist perspective, what function do television crime dramas serve for society?
They reinforce differences between acceptable and unacceptable behavior.
They promote criminal activities as glamorous and exciting.
They have no impact on societal norms and values
They encourage viewers to engage in illegal activities.
35
Which of the following is an example of how mass media can influence socialization?
all of the above
Through the portrayal of lifestyles and behaviors in television shows
By promoting specific political ideologies
By exposing individuals to different cultures and perspectives
36
The discussion of net neutrality suggests that without regulation, internet service providers might
improve overall internet infrastructure
reduce monthly subscription rates
potentially create discriminatory access based on content
increase technological innovation
37
Which consequences are likely results of people managing and restricting their media exposure on the Internet
A more closed-minded society
Less exposure to a variety of ideas and thoughts
A more tolerant society
More exposure to new and various ideas
38
What is a concern about media ownership discussed in Media Images and Social Construction of Reality?
media companies are becoming less profitable
too many small media companies exist
media is owned by a shrinking number of large corporations
government controls all media content
39
Which of the following is an example of a mass media outlet?
A television network
A family dinner
A school classroom
A workplace meeting
40
According to sociological perspectives, what role do the media play in society?
Primarily as a source of entertainment
As a major agent of socialization
Solely as a tool for advertising
As a source of information only
41
What motivates companies to pursue vertical integration?
government mandates
international expansion strategies
purely altruistic goals
potential market dominance and increased profitability
42
What is the potential impact of a lack of diverse media ownership on a democratic society?
Potential for manipulation of public opinion and erosion of democracy
Strengthened public debate and informed decision-making
Increased public trust in media institutions
Reduced influence of powerful groups and elites
43
How might the elimination of net neutrality potentially impact consumers?
lower monthly internet subscription costs
increased competition among internet service providers
faster internet speed for all users
potential creation of tiered internet access based on payment
44
Cultural hegemony most closely means:
Immediate cultural transformation
Dominant culture's values being universally accepted
Complete cultural resistance
Equal cultural representation
45
Companies like Google and Facebook differ from traditional media companies in what critical way?
they are less profitable
they have fewer global users
they are not currently subject to the same regulatory oversight
they produce less content
46
What is the potential consequence of framing in media?
A greater emphasis on objective reporting
Enhanced public understanding of complex issues
Increased public trust in media outlets
The manipulation of public opinion through selective presentation of info
47
Which of the following best describes the primary role of mass media in socialization?
solely focus on news and current events
provide entertainment and escape from reality
have no impact on individuals' understanding of society
shape public opinion and awareness about social issues and cultural norms
48
Media advertising has several clear functions, but it also has dysfunctions. Sociologists are concerned that:
It creates unrealistic expectations of what is required to be happy
All of the above
Advertisers are able to influence media content
It creates new consumer needs
49
From the functionalist perspective, the media can be dysfunctional in what way?:
they enforce social norms
they confer status
hey desensitize us to events
they are agents of socialization
50
According to the article Media Images and Social Construction of Reality, media discourse often
provides comples political analysis
promotes apathy and cynicism
promotes active citizenship
encourages deep political participation
51
Women are often portrayed in media as helpless or as objects of abuse. This perpetuates gender
prejudice
ethnocentrism
discrimination
stereotypes
52
How do local cultures typically respond to global media dominance?
Ignoring media influences entirely
Actively creating local media and reinterpreting global content
Completely rejecting all external cultural elements
Passively accepting all global influences
53
How can framing theory be applied in the context of news reporting?
By focusing on factual accuracy only
By relying solely on expert opinions
By highlighting certain aspects of a story to influence the audience
By presenting information in a neutral and unbiased manner
54
Which of the following best describes framing theory?
The study of how individuals perceive and interpret information
The way media select and emphasize certain aspects of a story to influence
The process of encoding and decoding messages
The impact of technology on communication
55
Which sociologists would most likely focus on media bias toward or against certain racial, ethnic, or gender?
feminists
conflict theorists
functionalists
symbolic interactionists
56
What underlying principle do antitrust laws fundamentally seek to protect?
Government control of businesses
corporate profitability
technological standization
consumer interests and market competition
57
According to the article Media Images and Social Construction of Reality, what makes media texts "open"?
they used complicated language
they only present one viewpoint
they allowed multiple interpretations
they are always short
58
Which of the following is used by sociologists to refer means of communication that carry messages to wide audiences?
mass media
mass production
the internet
social media
59
What role does the media play in globalization?
Media has no significant impact on cultural exchange
Media acts as a vehicle driving globalization forward
Media only represents local cultural perspectives
Media only represents local cultural perspectives
