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OCR A Level Media Studies The Big Issue Flashcards | StudBud
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OCR A Level Media Studies The Big Issue
OCR A Level Media Studies The Big Issue
20 terms
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A #blindquiz to revise the #magazines unit in #alevelmediastudies
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
When was The Big Issue First published?
1885
1991
1982
2001
2
Why is 'MEGHAN' in large, upper case golden font on this front cover?
It looks pretty.
It anchors her iconic status.
The designer just likes glittery fonts.
To show Meghan Markle is in the magazine.
3
What are the connotations in this anniversary cover?
'Publisher revolution' is typically self-promoting
'Celebrating with' suggests shared political ideologies
Tagline 'A HAND UP NOT A HANDOUT' encodes liberal ideologies
Lights, stars and '25' connote celebrity awards ceremonies
4
How is The Big Issue funded?
Online convergent platform relies on advertising revenue
The Licence Fee
sales of merchandise
box office takings
5
Who is the target audience for The Big Issue?
educated, politically aware ABC1 professionals
a mixture of ABC1 and C2DE readers
older readers
young people
6
Who is NOT the target audience for The Big Issue?
Explorers
ABC1 carers and reformers
BCD working class
middle class liberals
7
How does Gauntlett's identity theory apply to The Big Issue?
It actively promotes diversity.
It acknowledges the liberal ideology of its readers.
It doesn't convey singular messages about identity.
It actively discourages diversity.
8
What is the circulation of The Big Issue?
9,000
300,000
82,000
8 million
9
What is the PREFERRED READING of The Big Issue?
A liberal, at times left wing political ideology
Audiences are positioned to actively 'get involved'
A conservative, right wing political ideology
Exploiting the homeless for commercial gain
10
What tends to be represented NEGATIVELY in The Big Issue?
minority groups
diversity
corporate big business
previously 'taboo' subjects
11
How long has The Big Issue Magazine been running (to 2019)?
28 years
2 months
100 years
15 years
12
How do vendors make money from The Big Issue?
Vendors are paid to sell the magazine
Vendors are volunteers
Vendors get the magazine for free and then sell it
Vendors buy it at £1.25 and sell at £2.50
13
What is the effect of the slogan 'A HAND UP NOT A HAND OUT'?
It uses alliteration.
It reinforces brand identity.
It's a slogan.
It anchors the magazine's approach to homelessness.
14
What is the USP of this cover?
It uses humour.
It features a celebrity.
It focuses on helping homeless war veterans.
It is focused on entertainment.
15
What is one reason entertainment covers feature frequently on The Big Issue?
Everybody loves a celeb story.
They sell the magazine and thus sell the political context.
The main competitors are 'Hello' and 'OK' magazines.
The magazine focuses on 'soft news'.
16
What tends to be represented POSITIVELY in The Big Issue
corporate big business
minority groups
previously 'taboo' subjects such as mental health
diversity
17
Where is The Big Issue published outside the UK?
Australia, South Africa, Japan, Taiwan, South Korea
USA, Gallifrey, Mars
France, Germany and Austria
It is only published in the UK
18
What is an OPPOSITIONAL READING of The Big Issue?
It has a liberal, at times left wing political ideology
It has a conservative, right wing political ideology
It exploits the homeless for commercial and political gain
Audiences are encouraged to 'get involved'
19
What genre is The Big Issue Magazine
entertainment
hybrid
celebrity
current affairs
20
Who is John Bird and what is his political ideology?
Director of the BBC, a Conservative MP
Founder of The Big Issue, a radical Marxist
Founder of The Big Issue, a 'working class Tory'
Custard company director, a Liberal Democrat
