Marketing Unit 1

Walmart received school supplies for the upcoming school year from Back to School Inc.

A restaurant adds famous recipes to their website for their customers to try at home.

Music artists sell their cd's at Starbucks.  What type of marketing decision is this?

A layaway plan is offered in order to increase the _______________ utility of their products.

Shopping and paying cash for your items is a function of

Money left after paying for things you need.

Informing, persuading or reminding potential customers about a product or service is called

A company  adds a canned vegetable  to the shelves during a time it doesn't usually sell.

Obtaining, developing, or improving a product.

Somone wants to buy something after seeing it in an ad which makes them a

Providing customers with goods and services they want.

Characteristics such as age, gender, ethnic, background, income.

If you have a customer fill out a form assessing your services this is called

The owner of a hair salon provides her customers with a

Planning, promoting and distributing products.

This lists information such as ethnic background, age income level and geogrpahic location.

Selling camping gear through catalogs mailled to people who care for and enjoy the outdoors is

The four P's are Price, Place, Product and

Product, Price, Place and Promotion

Deciding how goods get into customers hands.

Understanding ethnic backgrounds and household income is part of market segmentation.

Political, economic, socio-cultural and technological are four areas that make up the

Separating large groups into smaller groups based on characteristics.

A company's mission statement and quality of staff can be found in a

Money left after taking out taxes.

Analysis of outside influences on an organization.

Deciding how much to charge for goods and services.

The Pabst Theatre in Milwaukee sends direct e-mail catalogs to people known to love the arts.

The added value of a product in economic terms.

Perecentage of total sales generated by competing companies.

Which is not a utility?

Which economic utiltiy increased when fast food restaurants began accepting credit cards?

A combination of 4 strategies used to market a product.

Tangible items.

Buy one, get one free is an example of

A company markets a product in a specific region because that's where its goods are sold.

Businesses that buy products for use in their operations.

All businesses are interested in the ___________________because it shapes costs and spending.

People who share similar needs and wants and who can purchse your products are a part of

In a SWOT Analysis, opportunities and threats are considered

Information about where people live.

Place means having the product in a place where a customer can get it.

Old Vinal records are made into decorative bowls, this is an example of

Which of the following purchases would most likely be made with discretionary income?

After research, a company decides to introduce a new product.  The basic marketing strategy is