Review Rhetorical Strategies (Appeals)!

“Our expertise in roofing is proven not only by our 100 years in business and fully qualified staff of technicians..."

Which rhetorical appeal is most prominently used in the ad below?

“Doctors all over the world recommend this type of treatment.”

celebrity appeal, expert opinion, credibility

Which rhetorical appeal is most prominently used in the ad below?

"If we don't move soon, we're all going to get crushed to smithereens! Can't you see how dangerous it would be to stay?"

Which rhetorical appeal is most prominently used in the ad below?

appeals to emotion, loaded words

"Cigarette smoke contains over 4,800 chemicals, 70 of which are known to cause cancer."

facts, statistics, evidence, reasoning