State Ag Comm CDE Communications Quiz Part 2

A(n) ________ looks up at the object of interest. Everything in the shot looks magnified.

Calculated by scientists based on research.

_______ is the way in which HTML editors upload or publish Web page or site.

A group of people targeted for the risk communication information.

_________ is a small image that can be set as a page background by repeating itself seamlessly across the entire page.

Tight stripes or plaids on a person's clothes will cause which of the following effects on television?

The style of writing used in news stories and news releases is _______.

The _______ is at the top of the news release and indicates when the news release should be run.

A clip-on microphone is formally called a _________ microphone.

Different kinds of light have different color qualities, commonly called _______.

A(n) ______ is series of numbers that connects a computer to the Internet.

_______ is the "iris" of the camera, like your eye.

____ processes start with a general principle, then apply it to a fact and draw a conclusion concerning the fact.

A _____ is a horizontal movement of the video camera.

In the editing process, _____ work best as a video transition for Web videos.

_______ let users interact with each other, upload files, and post messages, photos, and videos that visitors can see.

_______ involves the writer or speaker moving from particular facts to general conclusions.

_______ refers to high-profile people, issues, or concerns that are more likely to get news media coverage.

Which of the following is NOT a part of the development of an effective media relations strategy?

________ refers to an event that is in the immediate area, so that a local news outlets will want to cover the story.

The _____ is an attention-getting page with graphics that either automatically refresh to your home page or is clickable

A(n) _____ links from one page in a site to a page in another site.

________ refers to a story that has the most important information first, followed by the less-important information.

___________ refers to the way the various elements within the video screen are arranged.

__________ is not an example of social media.

A ______ takes place when the camera is tilted slightly left or right.

Megapixels stands for _______.

The aspect ratio for a widescreen video screen is ______.

The basic rule is that if you know you are going to use the photographs for print documents, save at the ____ possible.

______ is audio that is naturally in the evironment where the video is being shot.

The format most frequently used for photographs; not as good for flat colors and line art drawings.

Which of the following is NOT a characteristic of a crisis?

Objects are symmetrical on the right and left sides of the page.

________ refers to using a logical visual pattern that is easy to comprehend.

"All professional golfers are good athletes" is an example of a _____.

A _________ is a series of drawing with captions that describe video shots and their accompanying audio or narration.

_____ is an online network where users can create personal profiles that summarize their professional accomplishments.

_________ describes the speed or rhythm of the program.

________ is the formal name for a Web address.

A _______ provides information that is necessary for the reader to understand the photograph.

_____ means disproving and countering any potential objections before readers can think of reasons not to be persuaded

Convey a message of stability or rest, such as in photographs of oceans, landscape horizons, and even sleeping people.

Usually used to draw the viewer's eye through the photograph, gives images depth by suggesting perspective.

The most common ways to frame or position a message include which of the following?

In lens aperture settings, the larger the f-stop number, the _______.

Enhancing "harmony" in all of your visual messages is a way to describe ________.

The degree to which communications messages present only one side, both sides, or both sides

A statement of what is known to be true in a given situation

The speed at which you talk is your speaking ______.

Which of the following is a way to overcome stage fright for a news interview?

HTML codes are also known as ______.

Which of the following is NOT one of the seven cardinal rules of risk communication?

A ________ is a detailed written description of the video you plan to shoot.

________ are shared online journals maintained by the writer and updated regularly.

______ is the high and low sounds of your voice.

Attracts the attention of the audience, sets the tone, and describes what the argument will be about

One side is intentionally unbalanced, with more and heavier elements that draw the eyes as a focal point.

In this ______ phase of the video production process, crew assignments are made and video shooting locations are scouted

Refers to describing your subject in a way that influences how others "see" or perceive it.

Digital immigrants are more likely to

How long should answers be to questions that will be used in a recorded interview (television or radio)?

A ______ provides reporters with the basics they need to develop a news story.

_____ attempts to influence or convince others to take a specific action or to reach a certain conclusion about an issue

A ____ is a page or collection of Web pages designed to enable anyone who accesses it to contribute.

The correct pixels per inch for a color photo in a print publication is ______.

The 512 colors that display the same way on any monitor system.

_________ occurs when you have a person or an object in front of a bright light source.

Facebook is the second-largest _______ site.

Photo-sharing sites are a form of ______.

The image format called "RAW" stands for ______>

The zone of acceptable sharpness (focus) is called ________.

Marshall McLuhan was known as a pop philosopher whose ideas have become new again due to the rise of _______.

________ has more than 500 million active users.

_______ is the form of logical reasoning that writers and speakers use to choose between or among best alternatives

A graphics format that is highly compressible and includes an 8-bit (256 colors) color palette.

Digital natives are more likely to

______ are decisions based on what you know of communication processes

Used to describe an organization facing a bad situation and the need to communicate about that situation.

Occur when two or more lines come from different parts of an image to a single point.

FTP stands for ______.

The process of informing people about hazards to their environment or their health.

How something is communicated-it could be a brochure, billboard, or television commercial, for example.

A(n) _____ links from one page to another within a site.

The widest shot possible that shows the object of interest in its surroundings or setting is called a(n) __________.

Text that is more _____ uses simple, short sentences and explains unfamiliar words and concepts carefully.

_______ is the point where all existing media become one medium.

The best time of day to schedule an interview with a newspaper reporter is _______.

______ are those who migrated into digital technologies.

The overall information an organization wants its audience to comprehend; it should inform and persuade.

Using a photo editing program to discard pixels from the original image is called _____.

A _______ determines what you read, view, and hear about the world around you.

The relationship between light and dark elements on a page.

__________ are those for whom digital technologies already existed before they were born.

Another name for lead room is _____ room.

Convey a variety of different moods in a photograph, ranging from power and strength.

A good rule is to record at least _____ per shot.

Which of the following is NOT one of the key factors in a crisis communication plan?

The two or three ideas you want to convey during a media interview are called your ______.

What the public perceives to be hazardous; affected by issues of familiarity, dread, and personal control.

In order to be effective in a new media environment, journalists are being trained to move away from ________ thinking.