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Wk 8: Social Media 2020.1 Flashcards | StudBud
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Wk 8: Social Media 2020.1
Wk 8: Social Media 2020.1
30 terms
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This topic discusses the importance of social media and the uses of social media tools
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
___can allow employers to see more information about a candidate, reduce hiring cost & save time
Facebook
LinkedIn
Instagram
Snapchat
2
___ are an interactive version of community bulletin boards that focus on threaded discussions
Forums
Social Games
Wikis
Blogs
3
___is a website where users add other users as friends, and add comments, photos, videos, likes
LinkedIn
Twitter
Facebook
Instagram
4
What types of media can we, as usuers, upload to media sharing sites?
wikis, videos, photos, podcasts, webinars & commercials
photos, videos, podcasts
forums & wikis
forums, videos, photos, podcasts, webinars & commercials
5
…………is a collaborative online working space which enables members to contribute content and ccontains sharable with ot
A blog
A podcast
A forum
A wikki
6
Social media
represents online interactions that allow businesses and
organisations to communicate & share ideas, personal and items information
people to communicate & share ideas, business and productd information
people to communicate & share ideas, personal and productd information
govt. to communicate & share ideas, personal and productd information
7
Facebook is a website where users:
wish their friends happy birthdays
create a personal profile and add other users as friends
exchange comments, photos, videos, and "likes"
all of the given options are correct
8
Wikis
are not based on social networks
are not represented in any of these statements.
can not be used for educational purposes
are offline collaborative space
9
What allows companies to create and share information about their goods and services?
Social context sites
Click baits
Search engine sites
Social content sites
10
Social media enables shoppers to access :
opinions, recommendations and views
opinions, recommendations and referrals
opinions, views and referrals
approvals, recommendations and referrals
11
A social game like Fortnite is:
defined by rules of engagement;
played online among a community of players;
a multiplayer, competitive and goal oriented activity;
explained in all of the given statements.
12
Short term business objectives through social media are;
C) Both A and B
D) None of these
B) Increasing website traffic or/and generating sales leads
A) Building brand awareness and brand reputation
13
Pick the correct timeline for the development of given 'Social Media'
Twitter 2006
All of them are correct
LinkedIn 2003
Instagram 2010
14
Inbound marketing is a new way of gaining attention and ultimately customers by:
promoting the business or the brand over the phone
creating ads on social media
creating content on a website that pulls customers in
creating ads on search engines like Google
15
___ is outsourcing tasks to a group of people in order to tap into the ideas of the crowd
Crowdsourcing
Outsourcing
Multitasking
Multithreading
16
More exposure, loyal fans, market insight, more leads, improved search rankings are benefits of
Social media marketing
Social Media
Social media communities
Social content sites
17
___are tech-savvy digital natives born after 1980
Generation X
Millenials
Baby boomers
Generation Tech
18
Listening to conversations on Facebook or Twitter:
is a complete waste of time
can never help determine if there is a crisis brewing
is never a good entertainment
can help determine if there is a crisis brewing
19
Current employees' friends and family often prove to be good job candidates
Does not make sense
Irrelevant
False
True
20
____ is a website that enables users to send and receive messages of up to 280 characters
Facebook
Twitter
Instagram
Blogger
21
Long term business objectives through social media are;
D) None of these
B) Increasing website traffic or/and generating sales leads
A) Building brand awareness and brand reputation
C) Both A and B
22
Blogs can help:
tell stories about a company's goods and services
achieve all of the given outcomes
develop better relationships with customers
attract new customers
23
___is a free online photo and video sharing service geared to mobile phones
Instagram
Pinterest
Skype
Twitter
24
Facebook & Instagram are the only social media platforms where users can "like" &"love" stuff
May be
True
Don't know
False
25
As of 2020, the following individuals have the most amount of followers on Twitter
Barack Obama, Justin Bieber, Katy Perry and Shakira
Oprah Winfrey, Barack Obama, Justin Bieber and Katy Perry
Justin Bieber,Barack Obama, Britney Spears and Donald Trump
Katy Perry, Barack Obama, Justin Bieber and Rihanna
26
Which one of the following is the most important benefit for a business that uses social media?
Developmentof loyal fans
Increased traffic
Provided marketplace insight
Increased exposure for business
27
________ are digital audio or video files that people listen to or watch online.
Wikies
Podcasts
Videocasts
Blogs
28
Social media marketing:
uses social media technologies
does not use online channels and software
is mainly targeted at baby boomers
creates, communicates, and exchanges immaterial value only
29
Monitoring social media can be:
helpful in building brand awareness
helpful in understanding what people think about a business
helpful in improving search rankings
helpful in proving friends & family are good job candidates
30
Social networks that are based on relationships among people such as forums & wikis are called:
Social marketing networks
Social media
Social media communities
Social media marketing