MKT392 - Consumer Behavior

Occurs when a consumer uses a selected product & decides whether it merits his/her expectations.

Where do consumers participate in the production of the products or services they buy.

The ________ the need creates determines the urgency the consumer feels to reduce it.

Which of these is related to consumer behavior?

A decision strategy seeking to deliver an adequate solution rather than the best possible one is referred to as _______.

Refers to the bond between product & consumer that's difficult for competitors to break.

What is the need, when a person buys a product for emotional reasons?

What refers to our more realistic appraisal of the qualities we have and don't have?

People from which of the cultures have typically been shown to wait the most patiently while standing in a long line?

An advertiser that uses its website to attract consumers classified as Innovators, Achievers, and Experiencers.

What is age, gender, family structure social class, race, ethnicity and income are all used for.

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Tension is created when beliefs/behaviors conflict with one another because people have a need for order & consistency

When the consumer's focus on personal health merges with a growing interest in global health.

When a professor reviews a certain topic many times, he/she is practicing ________.

________ memories relate to events that are personally relevant; A person ability to retain them will likely be strong.

Motivational research relies on ________ of individual consumers.

Men are more likely to use a woman's body shape as a sexual cue, because the feminine curves provide evidence of this.

A component of the ABC model of attitude is ________.

What occurs when people appear to "forget" about the negative source and change their attitude.

The 1st step in consumer decision making; when the consumer realizes he/she must take some action.

What is the escalating pressure to conform that escalates as more & more group members give in is called?

Anna is a millionaire, who is constantly stressed & unhappy despite her wealth. What is Anna experiencing?

The systematic acquisition of a particular object or set of objects is called ________.

SRI Consulting Business Intelligence divides consumers into which of the following groups.

Older adults that control more than 50% of discretionary income are considered the ________ market.

Researchers primarily see the gift-giving ritual as a type of ________ exchange.

Research has indicated that which color creates feelings of arousal and stimulates appetite.

What is best summarized by the saying "The whole is greater than the sum of its parts."

Most religion-oriented marketing activity in America can be traced to the ________ community.

States that people are motivated to take action to resolve inconsistencies between attitudes and behaviors.

Japanese greatly value products that make efficient use of space. What is this an example of?

What is Coca-Cola using when they embed sexual images in their advertising?

A general attitude toward shopping.

Which of the following does Freud's theory of personality include?

Which of these is associated with compulsive consumption?

An individual watches the actions of others & notes the reinforcements they receive for their behaviors.

When a person tries to evaluate their appearance by comparing it to the people depicted in artificial images.

Which is a new kind of avoidance group that has grown in popularity through the Web?

The degree to which a person is willing to expend energy to reach a specific need.

What modern American ceremony would come closest in intent to a Native American potlatch?