Defining Marketing for Hospitality and Tourism

Question 1

Below are additional 4Ps for marketing EXCEPT:

Accepted Answer

Promotion

Question 2

Marketing orientation has evolved into six concepts that are production,product,selling,marketing,societal marketing and

Accepted Answer

Holistic marketing

Question 3

Adopting the marketing orientation will reduce the opportunities to satisfy the customers.

Accepted Answer

False

Question 4

Employees are required to cooperate and coordinate related marketing activities such as:

Accepted Answer

Advertising and customer service

Question 5

One of the importance of marketing is increase employment opportunity.

Accepted Answer

True

Question 6

Below are the answer for core marketing concepts EXCEPT:

Accepted Answer

Customer satisfaction

Question 7

'Customers in other countries, including consumers,producers,resellers, and government.' This refer to:

Accepted Answer

International market

Question 8

'Seller selling products directly to customers,with no middle person'.This refer to types of customer in business market

Accepted Answer

True

Question 9

A good examples for marketing concept are:

Accepted Answer

Walt Disney's Disneyland Park

Question 10

Selling concept earns profits through customer satisfaction while marketing concept earns profits through sales volume.

Accepted Answer

False

Question 11

'Act of obtaining a desired object from someone by offering something in return.' This is the meaning for:

Accepted Answer

Exchange

Question 12

A market includes the customers such as consumer market,business market,reseller market and international market.

Accepted Answer

True

Question 13

Needs means something that are offered to satisfy a need or want.

Accepted Answer

False

Question 14

One of the component for marketing mix is socially responsible marketing.

Accepted Answer

True

Question 15

'Building a relationship between valued customers,suppliers,dealers and distributors. This refer to:

Accepted Answer

Relationship marketing

Question 16

Examples for customer orientation include hotels daily reviewing guests' feedbank.

Accepted Answer

True

Question 17

Quality means the totality of features and charasteristics of a product and service.

Accepted Answer

True

Question 18

4 component for marketing mix were relationship marketing,integrated marketing,internal marketing and holistic marketing

Accepted Answer

False

Question 19

Price is not an indicator of value.

Accepted Answer

True

Question 20

'Continuous nature of marketing: Continuous management activities'. This is one of the marketing fundamental.

Accepted Answer

True

Question 21

All departments should know of the importance cooperation in the organization.

Accepted Answer

True

Question 22

Anything that can be offered to a market for attention,use, or consumption and that might satisfy a need or want.

Accepted Answer

Product

Question 23

The three basic features of marketing concept are customer satisfaction,long-term profit and short-term planning.

Accepted Answer

False

Question 24

Below were how to identify a production or sales oriented company EXCEPT:

Accepted Answer

Customers were always right

Question 25

'Influenced and shaped by culture and individual personality.' This is the meaning for:

Accepted Answer

Wants

Question 26

'Consumers will favor products that are available and highly affordable'. This is definition for:

Accepted Answer

Production concept

Question 27

Services means serving and satisfying the customer needs and wants in different kind of situation.

Accepted Answer

True

Question 28

Which is the answer for domestic marketing factor?

Accepted Answer

Economic

Question 29

Transaction is the marketing's unit measurement.

Accepted Answer

True

Question 30

'They choose products that produce the most satisfaction for their money. ' This is the meaning for:

Accepted Answer

Demands

Question 31

'The first evolutionary stage in development of marketing.' This refer to:

Accepted Answer

Production concept

Question 32

Below are principal characteristics of marketing oriented EXCEPT:

Accepted Answer

Confident of business growth

Question 33

'Customers who buy goods to resell the goods for a profit.' This refer to types of customer in:

Accepted Answer

Reseller market

Question 34

'Customers who buy products for their own consumption.' This refer to types of customer in consumer market.

Accepted Answer

True

Question 35

'Organization prepare a report of the success and failure of its marketing activities.' This refer to:

Accepted Answer

Continuously monitors and evaluates marketing activities

Question 36

Below are traditional 4Ps of marketing EXCEPT:

Accepted Answer

People

Question 37

Which one is the principal of marketing?

Accepted Answer

Customer orientation

Question 38

Marketing means a process by individuals or groups which obtain what they need and want.

Accepted Answer

True

Question 39

Partnership between different companies is important.

Accepted Answer

True

Question 40

'Emerged around the time of production concept.' This refer to:

Accepted Answer

Product concept

Defining Marketing for Hospitality and Tourism

Questions 40

Defining Marketing for Hospitality and Tourism

Questions 40