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(Week 6) E-Commerce Marketing and Advertising Concepts Flashcards | StudBud
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(Week 6) E-Commerce Marketing and Advertising Concepts
(Week 6) E-Commerce Marketing and Advertising Concepts
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StudBud Administration
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#digital #marketing #ecommerce
Flashcards
7 cards
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Questions
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Answers
1
The Nike iD program is an example of which of the following marketing techniques?
Permission marketing
Customer co-production
Price discrimination
Transactive content
2
Which of the following is the top concern of Internet users about purchasing online?
shipping costs
inability to speak to sales assistant in person
inability to see and touch before buying
difficulty of returning products
3
Which of the following age groups has the highest percentage of Internet access?
50-69
70+
18-29
30-49
4
Which of the following forms of online advertising is growing the fastest?
rich media
paid search
sponsorships
video
5
Which of the following is
not
an attribute of personalized marketing?
use of mass media
targeting of individuals
suitable for highly complex products
unique price
6
Which of the following online advertising formats is the most effective?
video ads
rich media ads
email
banner ads
7
All of the following are traditional online marketing and advertising tools
except
:
permission marketing.
social marketing.
sponsorship marketing.
affiliate marketing.
