Marketing Review, Nov. 8, 2018

Question 1

Analysis of outside influences that impact an organization (PEST).

Accepted Answer

Environmental scan

Question 2

Distribution is often referred to as channel management.

Accepted Answer

True

Question 3

Which students will be the next one to celebrate a birthday?

Accepted Answer

Kyle

Question 4

By persuading people to buy goods and services, marketing

Accepted Answer

creates a positive cycle of economic growth

Question 5

The results of a SWOT analysis drive the marketing strategies for a business.

Accepted Answer

True

Question 6

This athlete received a 7 year, $90 million endorsement deal from Nike while in high school.

Accepted Answer

Lebron James

Question 7

Secondary research is collected first-hand by the researcher.

Accepted Answer

False

Question 8

Promotion is the effort to inform, persuade, or remind potential customers about a prod/serv.

Accepted Answer

True

Question 9

Place utility is having a product/service in a location that is convenient to customers.

Accepted Answer

True

Question 10

Grouping people with similar attitudes, values, and opinions.

Accepted Answer

psychographics

Question 11

Who is the oldest person in this class?

Accepted Answer

Luke

Question 12

Which sentence is correct?

Accepted Answer

advertising is one aspect of marketing

Question 13

"Buy one get one free." This is an example of distribution.

Accepted Answer

False

Question 14

A written document that provides direction for the marketing activities for a company.

Accepted Answer

Marketing Plan

Question 15

Conducted by businesses to determine it's strengths, weaknesses, opportunities, and threats.

Accepted Answer

SWOT Analysis

Question 16

Which is a benefit of marketing?

Accepted Answer

all of these

Question 17

The marketing concept refers to the target market.

Accepted Answer

False

Question 18

Consists of purchasing goods for personal use.

Accepted Answer

consumer market

Question 19

The process of identifying existing or potential customers as B2C or B2B customers is

Accepted Answer

market identification

Question 20

Goods are intangible items that have monetary value and satisfy your needs.

Accepted Answer

False

Question 21

A customer profile lists specific information about a target market.

Accepted Answer

True

Question 22

Pieces of information gained through research is referred to as

Accepted Answer

data

Question 23

Throughout an ad campaign, all marketing strategies are directed to the

Accepted Answer

target market

Question 24

Describing a population by age, gender, income, marital status, ethnic background, education

Accepted Answer

demographics

Question 25

As a marketer, it is important to keep up with trends and consumer attitudes.

Accepted Answer

True

Question 26

The marketing mix includes 4 basic marketing strategies referred to as the 4 p's.

Accepted Answer

True

Question 27

People who share similar needs/wants & have the ability to purchase your products are a

Accepted Answer

market

Question 28

A common way to collect primary data is through

Accepted Answer

all of these

Question 29

In a SWOT analysis, the external factors that provide chances for a profit are

Accepted Answer

opportnuties

Question 30

Part of the marketing plan provides a snapshot of the plan by highlighting critical points.

Accepted Answer

executive summary

Question 31

A company's message to it's customers about why it exists.

Accepted Answer

mission statement

Question 32

Distribution is the process of deciding how to get goods in customers' hands.

Accepted Answer

True

Question 33

Demographics are the qualities of a specific group of people, such as age, gender, and income.

Accepted Answer

True

Marketing Review, Nov. 8, 2018

Questions 33

Marketing Review, Nov. 8, 2018

Questions 33