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Social Media Quiz
Social Media Quiz
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Social media quiz
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
Your resume should be
2 pages front and back
A fully-displayed PDF
Online only
Accesible through a button on your website
2
Facebook will now require what to advertise on the platform?
A valid government ID
Tax returns
A P.O. box
Location verification
3
Which is NOT a type of social media award?
Webby
Mashies
Shorty
Choice award
4
The best way to learn social media management is
Lynda.com courses
Internships
Practice
Attending Class
5
What happens when a brand joins a broad social media hashtag conversation?
They receive earned media
The conversation ends
They place ads there
People leave because they view it as a fake ad experience
6
Where does earned media come from on social media?
In-person sales
GIFs
Seeing the page mentioned in your news feed
Likes, click, follow, etc.
7
Which of the following is NOT a current trend in social media?
"Click to learn" ads
Short-form videos
Shopable content
Live feed
8
You should aim to get how many internships before you graduate?
As many as possible
2
3
4
9
Which is NOT a type of SM planning tool?
Loomly
Digi
HootSuite
Sprout
10
Which is the #1 platform for high-earning industry leaders?
YouTube
Facebook
Twitter
Instagram
11
In an agency, social media
It depends
Has a separate department
Is on the creative side
Is on the account side
12
Which is the #1 platform for influencers?
Twitter
YouTube
Facebook
Instagram
13
You can go back and watch the testimony of Mark Zuckerberg on data mining via
CNN
Hulu
YouTube
Facebook
14
Brands are doing what they can to stay relevant EXCEPT...
Study what people are talking about, their interests, etc.
Search trending topics
Participate in every trending hashtag conversation possible
Compete for people's attention
15
Which is NOT a main engaging way to get earned media?
Banner Ads
Interactive campaigns
Stunts
Cause-related marketing
16
What is the ultimate goal of social media?
To get the community to tell the story for the brand
To create awareness
To drive sales
To promote a specific location
17
New features to Instagram include all EXCEPT
Cinemagraphs
Live video
Disappearing stories after 12 hours
Shopable content
18
If you post something on social media
Nobody sees it except for your friends
Your employers can and will find it
You can always delete it
It may be shared with advertisers
19
What really determines if you SM campaign was successful?
Selecting who will work on it
The creative brief meeting
The creative
Analytics/ROI
20
People with large followings/make it easy for brands to reach a large audience are called:
Millennials with verified Twitter accounts
Brand ambassadors
Influencers
Sales reps
21
Which is the #1 platform for women?
Instagram
Pinterest
YouTube
Facebook
22
What is the average length of of a view on Facebook?
8
18
30
15
23
Snapchat is losing to Instagram because
It experienced a new UX update
It interrupts stories
It doesn't have shopable content
All of the above
24
You can effectively show you know SM on your resume by:
asking for letters of reference from former employers
writing out case studies under "responsibilities"
Listing them out
Including logos in a "skills" section
25
You should aim to get how many LinkedIn connections before you graduate?
200
500
1,000
300
