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Ivy Tech (part 2) Flashcards | StudBud
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Ivy Tech (part 2)
Ivy Tech (part 2)
16 terms
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StudBud Administration
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updated December 2021
Flashcards
16 cards
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Questions
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Answers
1
Costs that depend on the number of units produced are called
fixed costs
variable costs
operational expenses
markup
2
The hierarchy of human needs was developed by
Maslow
Taylor
Schrute
Herzberg
3
Strategy of charging the highest possible price for a product during the introduction stage of its life cycle
penetration pricing
profit pricing
price skimming
sample pricing
4
Which financial ratio measures a firm's ability to pay its debts?
balance ratio
current ratio
return on sales
inventory turnover
5
A business allows employees to work anytime they choose, Monday through Saturday so long as they work 40 hours
part-time
flextime
flex-share
job sharing
6
Students aspiring to be business leaders in the global marketplace should do all of the followign except
travel, read, and learn about foreign cultures
only consider the American way of business culture
take global business courses
study foreign languages
7
______ refers to how quickly an asset can be turned into cash.
fundability
liquidity
accessibility
velocity
8
The Arizona Jean Co. brand of jeans, owned by JC Penney, is a(n) ______ brand.
Private or store
national
individual
Generic
9
A market segment toward which a company directs its marketing effort is called a
target market
marketing group
marketing sample
consumer market
10
Borrowing money that will be used for more than one year is called
equity capital
long-term financing
trade credit
recurred financing
11
The 4 elements of the marketing mix are
product, price, merchandising, promotion
product, price, distribution, promotion
markets, goods, pricing, transportation
product, buyers, sellers, price
12
Which of the following represents long-term debt financing for a corporation?
commericial paper
corporate bonds
trade credit
factoring
13
A business prepares a ________ which reports profit or loss over a specified period of time.
bank statement
statement of cash flows
balance sheet
income statement
14
The process of shipping flowers from California to Indiana gives _____ utility to flowers.
possession
form
time
place
15
A(n) _______ occurs when a corporation sells common stock to the general public for the first time.
initial public offering (IPO)
securities exchange
primary public offering (PPO)
over the counter (OTC) market
16
Pepsi Co offers soda, chips, oatmeal, hummus, and other food products. These products are referred to as Pepsi Co's...
product life cycle
product line
marketing mix
product mix