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ADVERTISING Flashcards | StudBud

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This ad appeals to:

The main conventions employed in the above advertisement are:

ADVERTISING

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Questions 11

Answers

1
The main conventions employed in the above advertisement are:
Costume & gaze
Symbolism & lighting
Colour & celebrity endorsement
Written codes & close-up
2
This ad appeals to:
Emotion
All three
Senses
Logic
3
The following advertisement employs:
Slogan, mid-shot & logo
High-angle, close-up, logo
Written codes, close-up and jargon
Alliteration, close-up camera shot & logo
4
The technical conventions employed in this ad are:
Mid-shot, low camera angle
Close-up, high camera angle
Close-up, eye-level camera angle
Mid-shot, eye-level camera angle
5
When considering target audience, we might consider:
Age
All of the above
Gender
Interests
6
AIDA stands for:
Awareness, issue, dog poop, apple
Attention, interest, desire, action
Attention, interest, desire, augmentation
Awareness, interest, drive, action
7
In order to generate desire, messages in advertising appeal to our:
Feelings and goals
Senses, emotions, reason
Needs and wants
Logic and knowledge
8
This ad is an example of:
Jargon
Written codes
Slogan
Facts
9
There are two main types of advertising:
Consumer-driven and issue-driven
Product-driven and issue-driven
Consumer-driven and environmental
Social and environmental
10
The following advertisement appeals to:
All of the above
Senses
Reason/logic
Emotion
11
The written codes here include:
Facts, alliteration, all-caps
Slogan, alliteration, capitalisation
Slogan, sibilance, statistics
Font, facts, fun times