Marketing Final

When demand is affected by the price. 

Introduction, Growth, Maturity, Decline

Anderson's Bakery wants to analyze the current market to review strengths and weaknesses. 

A company gave the first 100 customers a free t-shirt with their logo. 

The Johnson family is WILLING AND ABLE to purchase tickets for a Disney theme park. 

Chick-fil-a created a survey for their customers about the new summer lemonade.

The process of classifying customers in a given market to create smaller target markets 

A period of prolonged recession. 

A time when the economy is expanding. 

Used to ship time-sensitive items 

Best Buy advertised TVs for $250 to attract customers and increase store traffic. 

McDonalds added a Mediterranean seasoning to the Big Mac's in Greece.  

When stores price items at $.99 to convey a bargain. 

A brand name or brand mark that is protected by the government. 

Target and Walmart agreed to set the price of TVs between $300-400. 

Act as intermediaries by bringing the buyer and seller together. 

The process of planning, pricing, promoting, selling, and distributing products is known as 

A period of economic slowdown that lasts for at least two quarters (6 months) 

Most common type of transportation. 

Adding value to a product 

Sell goods to the final consumer for personal use. 

Also known as the "middleman" in the channel of distribution

Costco sells two packages of crackers for $8. 

In order to determine how profitable a product will be, you must use this calculation: 

The amount of goods producers are willing to make and sell. 

China has this type of economy. 

Purchasing a new house.

Large corporations that have operations in multiple countries. 

Buy large quantities of goods from manufacturers and sell them to other businesses. 

CHANGING an existing product to meet the needs of a region or country. 

Purchasing groceries. 

A new boutique set the price of jeans at $160 to suggest status and quality. 

In the technology market, Apple holds 75% of the ________________. 

Own the merchandise but they do not store the goods. 

Considered a private source of transportation; used for oil and natural gas 

Renewed economic growth following a recession or depression. 

Wholesalers that manage inventory for retailers. 

Samsung used a survey that had been created by Apple. 

Selling the same product in the same way in all countries. 

Factors of Production: Land, Labor, Entrepreneurship and ___________. 

Nike offers the following items within the clothing category: shirts, shorts, and pants.

CREATING products for different countries or regions. 

Which is NOT one of the five aspects of the promotional mix? 

Planning a vacation. 

Nike sells clothes, shoes, and accessories. 

When individuals determine what will be produced. 

Answer the basic questions: what will be produced, when, and how it will be distributed.