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5.6. The marketing mix: promotion GCSE Business AQA Flashcards | StudBud
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5.6. The marketing mix: promotion GCSE Business AQA
5.6. The marketing mix: promotion GCSE Business AQA
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5.6. The marketing mix: promotion GCSE Business AQA
Flashcards
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Questions
14
Answers
1
Which type of promotion is shown in the picture below?
PR
Sponsorship
Sales promotion
Advertising
2
Which of the following is NOT a reason a business may choose to use promotion?
Persuade customers to buy the product
To inform or remind customers about the product
To gather valuable feedback about the product
To create or increase sales
3
It is advantageous for a business to have an online presence.
True
False
4
A business needs to understand its target market when designing its promotional strategy.
True
False
5
The cost of advertising depends on the type of advert chosen.
False
True
6
THREE drawbacks of public relations are...
No direct control
Difficult to measure effectiveness
Impersonal
No guaranteed results
7
Which type of promotion would be most suitable for the older demographic?
Social media influencer
Webpage advertising
TikTok advertising
Newspaper advertising
8
Which of the following is NOT a benefit of sponsorship?
Can build relationships
Can generate or increase sales
May give access to niche markets
Raises brand awareness
9
Which TWO of the following are benefits of advertising?
One way communication
Cost effective
Can build brand loyalty
Control of the message being promoted
10
The different ways a business will try to communicate with their customers is called...
Marketing
Promotion
Sales
Advertising
11
What type of promotion is used by a business as a short-term incentive to encourage customers to buy?
Billboard advertsing
Sponsorship
Sales promotion
Press release
12
The marketing mix looks at the promotions that are used to sell a product or service.
False
True
13
Which of the following is NOT a drawback of using social media promotion?
Negative comments can go viral
Time consuming
Can interact with customers
Ineffective use may damage reputation
14
The promotional campaigns of a competitor can influence a business' promotional campaign.
False
True
