stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
AMM Test Review Flashcards | StudBud
Explore
/
AMM Test Review
AMM Test Review
20 terms
·
StudBud Administration
·
158 plays
Imported from external platform
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
What is Pathos
An appeal to credibility or character
An appeal to emotion
An appeal to education
An appeal to logic or reason
2
What does the color RED represent?
Freshness
Calm
Honesty
Passion
3
What target audience: A dog food commercial
New parents
Politicians
Volleyball Players
Pet Owners
4
Definition: A group of people that an ad is designed for is called....
Bandwagon
Target Audience
Celebrity Appeal
Branding
5
What Hook: 9 out of 10 teens prefer Fortnite
Celebrity
Humor
Bandwagon
Facts
6
What value: Nike, Amazon, Coca-Cola
Messaging
Badge
Branding
7
The Color GREEN relates to:
Freshness
Passion
Loyalty
Anger
8
What hook: Kendrick Lamar in an ad for jeans.
Emotional Appeal
Character Appeal
Bandwagon
Celebrity Appeal
9
The Color BLUE relates to:
Anger
Passion
Loyalty
Freshness
10
What is Logos
An appeal to credibility or character
An appeal to emotion
An appeal to education
An appeal to logic or reason
11
What hook: A couple is smiling while on vacation
Emotional Appeal
Facts
Bandwagon
Celebrity Appeal
12
What value: Dawn, Metal Water bottles
Branding
Badge
Messaging
13
What Hook: An ad where a guy gets kicked by a goat that steals his Doritos
Facts
Celebrity Appeal
Humor
Bandwagon
14
What Hook: An ad that claims All American Women use Mascara!
Bandwagon
Emotional Appeal
Celebrity Appeal
Facts
15
When is Valentine's Day?
Feb. 12
Feb. 14
Feb 15
Feb. 13
16
What value: Rolex, Jaguar, Gucci
Brand
Messaging
Badge
17
What Target Audience: An ad where moms are feeding their kids a peanut butter sandwich
Parents
Athletes
Dog Owners
Senior Citizens
18
What is Ethos
An appeal to emotion
An appeal to education
An appeal to logic or reason
An appeal to credibility or character
19
What Hook: An ad where moms are feeding their kids a peanut butter sandwich
Bandwagon
Character Appeal
Humor
Facts
20
What animal is this:
Gavial
Caiman
Alligator
Crocodile
