Big Quiz 2: Review_Fall2024

Name the movement in the early late 1800s spurred by magazines that demanded new reforms in child labor and health care.

Do magazines still encourge debate, even in the age of the internet?

Public relations can be used to

Music revenue has taken a nosedive since streaming became the No. 1 way of accessing music.

Best-known novel "The Jungle" exposed the unsanitary conditions in the meat-packing industry.

Public relations professionals write _________ that go to the media.

Auto giants during the Great Depression began to explain their work in the consumers' best interest. This was called ___

Who pioneered "enlightened self interest" with the General Motors Parade of Progress

What did BP say its name stood for after they shortened it from British Petroleum?

The functional areas of responsibility for a public relations department are

______ now allow users to get their hands on nearly any song.

When a company promotes an image that is not based on truth but exaggeration?

During WWII, who was the director of the Office of War Information?

Parents didn't have a problem with rock 'n' roll because it was merely a different beat.

Advising candidates and groups on public policy issues is known as

Which of the following moral and cultural boundaries did rock 'n' roll NOT blur in the 1950s?

Magazines are a unique creation of early American literature, published before 1776.

External, internal, and media relations are the

The practice of promoting a movement as grassroots when it's actually a behind-the-scenes push by a small group:

Thomas Edison used ________ to record the first sound wave vibrations and play them back.

What are PR people engaged in performing government relations called?

Who was tasked by President Wilson with turning around the sentiment against U.S. involvement in WW1?

Analog technology converts sound signals into a series of numbers for software to interpret.

An American publisher who became known as a key figure in investigative, or muckraking, journalism.

Who made puffery promotion a high art?

The advent of audio tape and tape players in the 1940s paved the way for

In the '60s, ____ were installed into newer car models and allowed people to take their favorite music on the road.

Where do we get our term "magazine"?

What is media relations?

Advertising aims to have a two-way dialogue with the public while PR is does not.

What is crisis management?

DJ Alan Freed was controversial in the early 1950s because he refused to play original music of Black artists.

____________ make up more than 35% of the market share in the sound recording industry

Lobbyists are expediters because they know

Advertisers tend to affect the content of which publication the most often?

Large corporations have adopted trends in communication organization by combining advertising & PR:

PR was first realized on a massive scale with

You're reading a book on your iPad. What's this called?

PR rep Ginger Guttnersaid she goes to a "paranoid response" when considering the options in dealing with problems.

What is one thing that makes PR different from advertising?

What feature of advertising that is NOT shared by PR is

A journalist who went undercover as a patient at a New York City mental health asylum in 1887.

What did the founders of "yellow journalism," William Randolph Hearst and Joseph Pulitzer, paved the way for? 

In PR, who are "publics"?

Why is the success of a PR effort difficult to gauge?

What is the Public Relations Society of America (PRSA)?

What type of PR responsibility is developing optimal relations with employees?

The area known as ______________ dominated the production and sale of popular music in the 19th and 20th centuries.

Margaret Bourke White was the