Marketing Vocab 2

Question 1

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services

Accepted Answer

Marketing

Question 2

Any place buyers and sellers exchange goods, services, and some form of money

Accepted Answer

Marketplace

Question 3

Understanding concepts & strategies to develop & target specific marketing strategies to specific people

Accepted Answer

Market planning

Question 4

Distribution; how to get goods into consumer hands

Accepted Answer

Channel management

Question 5

States that businesses must satisfy customers' needs and wants in order to make a profit

Accepted Answer

Marketing concept

Question 6

Is any form of communication used to inform, persuade, or remind

Accepted Answer

Promotion

Question 7

Obtaining, developing, maintaining, & improving a product or product mix

Accepted Answer

Product/service management

Question 8

Setting and communicating the value of products and services. Setting the price at the right level.

Accepted Answer

Pricing

Question 9

Intangible items that have monetary value and satisfy needs and wants

Accepted Answer

Services

Question 10

Obtaining, managing, and using market information

Accepted Answer

Market information management

Question 11

Managing detailed information about individual customers. Building and maintaining profitable customer relationships.

Accepted Answer

Customer relationship management

Question 12

Affecting in a dramatic way

Accepted Answer

Impact

Question 13

That which can be touched

Accepted Answer

Tangible

Question 14

Providing customers with the goods & services they want

Accepted Answer

Selling

Question 15

Tangible products that we use to satisfy our wants and needs

Accepted Answer

Goods

Questions 15