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Quiz! Marketing Flashcards | StudBud
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Quiz! Marketing
Quiz! Marketing
10 terms
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StudBud Administration
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12 plays
Define Marketing, orientations, and basic marketing concepts.
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Selecting which segments of a population of customers to serve is called ________.
targetmarketing
customization
segmentation
positioning
2
Eya now has the buying power to purchase a laptop she has wanted for the last six months. Eya’s want has now become a
Necessity
Demand
Need
Exchange
3
Which refers to sellers preoccupied with their own products and losing sight of consumer needs?
Marketing myopia
The product concept
marketing management
Selling myopia
4
A market is the set of actual and potential buyers of a product.
False
True
5
An experience such as a vacation can be defined as a market offering.
False
True
6
Which of the following is most essential to any definition of marketing?
Advertising
Demand Management
Making a transaction
Engaging Customer
7
Maestro invited girls to make an ad that would encourage other girls to buy the product. This program is an example:
Production Concept
Attracting butterflies
Selling orientation
Consumer generated content
8
________ are human needs as shaped by individual personality and culture.
Demand
Satisfaction
Hugs
Wants
9
Marketing Management main concern is.
Capture value from customers and return their investment
Creating value for customers building strong relationships to capture value
Promotion and Communication
Selling silly things people do not need
10
Which customer question is answered by a company's value proposition?
What are the benefits of being a loyal consumer of your brand?
What experience will I have with products associated with this brand?
What are the costs and benefits of your brand?
Why should I buy your brand rather than a competitor's?
