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Digital Marketing Key Concepts Flashcards | StudBud

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Which of the following is a digital marketing channel?

What does 'Target Audience' refer to?

Digital Marketing Key Concepts

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Questions 10

Answers

1
What does 'Target Audience' refer to?
The specific group of people most likely to buy your product
The employees of the company
The general public
The competitors in the market
2
Which of the following is a digital marketing channel?
Billboards
Newspapers
Social Media
Radio
3
What is 'Branding'?
The advertisement of your product
The distribution channel of your product
The identity of your product or company
The price of your product
4
Which of the following is a demographic segmentation factor?
Age
Values
Location
Lifestyle
5
Which of these is a good example of psychographic segmentation?
Income
Age
Lifestyle
Location
6
Which segmentation factor is used to divide the market by location?
Psychographics
Behavior
Demographics
Geographics
7
What should product messaging focus on?
Distribution
Benefits
Price
Features
8
Which advantage do social media platforms offer over email marketing?
Ability to create highly personalized messages
Greater potential for real-time engagement and viral sharing
Direct control over recipients’ inboxes
Guaranteed higher open rates
9
Which of the following is NOT one of the 4 Ps of Marketing?
Product
Place
People
Price
10
What is the purpose of 'Promotion' in the 4 Ps?
To inform and persuade customers about the product
To determine the price of the product
To design the product
To decide where the product will be sold