Sports & Entertainment Marketing Final Exam Review

The amount of satisfaction people believe they receive from entertainment is referred to as

Teenagers spend billions of dollars annually, making them a desirable target market.

Marketing is the creation and maintenance of

Bringing a new professional team to a major city is an example of a(n)

Emotional purchases are more likely not to occur when

Marketing decisions are never based upon industry trends.

The study of how goods and services are produced, distributed, and consumed is called marketing

Some large co. have a mktg research depart. within the firm but also work w/outside firms.

Consumer demand has little impact on prices assigned to sports&entertainment events&goods.

Fisher Price tests new toys to make sure kids enjoy playing with them. This is an example of

The marketplace in North America is not very culturally diverse.

Gross impressions do not

Costs of sports and entertainment events include

Product lines can involve variation in the quality of goods sold.

_______________ is not part of Maslow's Hierarchy of Needs

__research is conducted by an independent co. &then offered for sale to everyone in an industry

A business project in which two or more organizations work together & share costs and profits

Spectators of sporting events are the potential consumers of a wide array of products.

Customer needs should be the primary focus of marketing.

Two major goals of marketing are to determine what consumers want & how much they will to pay.

Venture capital is financing provided to start a company in return for owning part of the co.

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

Risks can be classified as controllable, insurable, and involving gain or loss.

Which American professional sports league often seeks out players from Latin America?

A 100,000 mile warranty on a new car is an example of a product extension.

When a business does not make enough revenue to cover expenses, it operates at a profit

The process of organizing data from multiple sources into usable information is called

In some businesses, gut feelings and intuition are used in decision making.

Statistics gathered through valid research is called

The best strategy for business is to beat the competition is to provide great customer service.

people have limited time & money so they must make decisions how to spend the limited resources

The ________ shows assets, liabilities, and net worth.

What is the final step for marketing research?

Forecasting involves

Economic uncertainty has no impact on consumer purchases.

Ambush marketing takes place when an organization is the sole sponsor of an event.

Facebook is not popular in many developing nations.

Advertisers rely on what has succeeded to determine which TV programs viewers will watch.

If a U.S. sports & ent. business wants to enter the global marketplace, it must have a website

A ____________ consists of a group of people who share certain characteristics.

___________ segmentation divides markets into physical locations.

The industry trend for soccer indicates a shrinking audience interest.

The first step in marketing research is to collect the data.

What amendment to federal ed.n law prohibits discrimination against females in school sports?

Procedures & methods used to collect, analyze, distribute, & sort info. needed by businesses

About half of every dollar that consumers spend on products pays for marketing costs.

About half of every dollar that consumers spend on products pays for marketing costs.

Piracy is a particular problem for the film industry in

The first step in marketing a product is to determine

The success of sports marketing does not depend upon