SEM 1 UNIT 2 TEST

A way by which newspapers can be classified as advertising media is by

A database of competitor information often contains information about the competitor's

To learn about its target market's needs & wants, MLS should get info from its fans

What do pro sport teams do to promote interest in a team that is losing support from fans

The same person can be included in more than one

Sorting customers by their physical and social characteristics is called _________ segmentation

Which is a reason why bus should always check their internal records that have marketing info

lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of

Which is an example of a newspaper that focuses primarily on the business world

One type of primary sport/event marketing information is information that is obtained from

Advertising media are channels of

When creating tickets for a SEO often embed special watermarks into the ticket design to

Marketers divide their markets by grouping customers according to their

Which of the following might a sport/event organization search to obtain marketing information

To buy a product, customers in a market must first

Which of the following is a secondary source of sport/event information

Which internal records might a bus use to analyze info regarding customer satisfaction levels

One reason why television is popular with advertisers is because it is the

The promoters of an Xgame weekend event would most likely target which of the following markets

A primary benefit that magazine advertising offers is the ability to

Pop-up blockers and spam filters help individuals to avoid

What internal records do many businesses monitor in order to obtain useful marketing info

What should a sports or entertainment event do in order to be successful

To know what web sites & advertisements visitors see, sports and event e-marketers would check

Text-message advertising is most likely to be successful when the ads are

Which of the following statements about television advertising is true

Sporting-goods businesses often gather marketing information to

Which is a factor that SEM marketers consider when targeting customers for a specific event

Which are the most important considerations when designing a basketball team's logo

Newspapers and magazines are categorized as _____________ media

What type of marketing information might a business obtain by monitoring sales invoices

What type of competitor info is it important for SEO to maintain in a database

A SEO that wants to obtain information about the population in a certain location might use

A target market can be described as the

When marketers sort customers behaviorally, they divide them by

When examining a market, marketers primarily notice its

Which is the best for getting primary marketing info about fans' opinions about band's album

Geographic segmentation is dividing a market by where customers are

form of advertising involves a company paying an athlete to appear in a television commercial

Males b/w the ages of 18-35 who are sports-minded & live in Orlando, Florida is an ex. of a