Persuasive Techniques Review

They are attacking the person, not the argument

Type of emotional appeal where they try to scare you

Relying on logic and facts such as research studies and expert opinions

A statement that is unclear or too broad

Overgeneralization based on gender, ethnicity, race, etc.

Recommended by someone who used the product or a celebrity

When you appeal to a person's feelings

Takes advantage of the fact that people desire to be part of a group.

A statement saying that something is better or worse than it really is