Chapter 6 and 8 Review BDI

Question 1

True or False: a trend is shorter-lived than a fad

Accepted Answer

False

Question 2

Which of the following is an example of market driven entrepreneurship?

Accepted Answer

All of the above

Question 3

Top 4 trends discussed in class included:

Accepted Answer

Home Automation

Question 4

Sales are the highest at what stage of a product's life?

Accepted Answer

Maturity

Question 5

What does the "I" stand for in AIDA?

Accepted Answer

Interest

Question 6

True or False: these Quiz questions are open ended questions.

Accepted Answer

False

Question 7

In the previous question, if expenses are $75, what is profit?

Accepted Answer

$125

Question 8

Which of the following products has a higher perceived value?

Accepted Answer

All of the above

Question 9

Which of the following is NOT a fixed expense?

Accepted Answer

Utilities

Question 10

What is an unpaid message that can be either positive or negative?

Accepted Answer

Publicity

Question 11

What are the advantages of using market research?

Accepted Answer

Project future sales, Refine and adapt products, Gather data about your business/product or services, Project demand

Question 12

Which of the following is NOT a "P" of the marketing mix?

Accepted Answer

People

Question 13

If price is $25 and quantity is 8, what is the revenue?

Accepted Answer

200

Question 14

Information from research that has been previously collected is called:

Accepted Answer

Secondary research

Question 15

True or False: The ALDA formula is used in marketing for print and non print ads.

Accepted Answer

True, False

Question 16

What is the 5th stage of the PLC?

Accepted Answer

Decision

Question 17

Which of the following is an example of a research instrument?

Accepted Answer

Focus Group

Questions 17