What is this strategy: Weasel Words

Suggesting something without giving a guarantee

What is this strategy: Ideal Family

Giving the idea that the product will provide happiness

What is intertextuality?

The inclusion of a well-known element from an external text

A subtle reference to an external text

Quotes/images/phrases that have been changed/enhanced

What is this strategy: Bribe

Offering customers something extra with their purchase

Did you enjoy this topic?

Probably the worst thing I've ever been through.., Yeah it was pretty good, !@#$ YEAH!!, .... Nah soz I'm heaps picky aye

The inclusion of dialogue from a text without change

What is this strategy: Bandwagon Advertising

Getting people to join the winning/cool side

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Advertising Reflection

17 termsStudBud Administration22 plays

A way to wrap our advertising unit.

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Questions 17

Answers

1
What is this strategy: Weasel Words
Saying that the product is better than specific competitors
Offering to give customers free stuff with their purchase
Suggesting something without giving a guarantee
Using funny puns
2
What strategy is being used?
Surrogate advertising
Ideal family
Celebrity endorsement
Emotional appeal
3
What is this strategy: Ideal Family
Giving the idea that it is the perfect product
Using celebrities to sell the product
Giving the idea that the product will provide happiness
Providing statistics for credibility
4
What is intertextuality?
The inclusion of a well-known element from an external text
An advertisement for a text (novel/film/song)
Trying to sell two products in one ad
I still don't know...
5
What were the 3 intertextual techniques?
Quotation/parody/allusion
Parody/images/quotation
Images/quotation/voice-over
Quotation/parody/alliteration
6
What is allusion?
An obvious reference to an external text
A subtle reference to an external text
The repetition of certain words
Similar sounds in a sentence
7
What is Logos?
An appeal to ethics
An appeal to logic
An appeal to emotions
8
What is parody?
Including dialogue from a text
Quotes/images/phrases that have been changed/enhanced
A pay-out of a text
An over the top remake
9
What is Pathos?
An appeal to emotion
An appeal to ethics
An appeal to logic
10
What is this strategy: Bribe
Having the opportunity to pay in small, separate amounts
Promoting excitement in relation to the product
Offering customers something extra with their purchase
Giving customers free samples of the product
11
What is ethos?
An appeal to emotions
An appeal to ethics
An appeal to logic
12
What strategy is being used?
Bandwagon advertising
Celebrity endorsement
Emotional appeal
Bribe
13
Did you enjoy this topic?
Probably the worst thing I've ever been through..
Yeah it was pretty good
!@#$ YEAH!!
.... Nah soz I'm heaps picky aye
14
What is quotation?
The inclusion of parts of dialogue from a text
Manipulating dialogue to be more relevent
The inclusion of well-known phrases from a text
The inclusion of dialogue from a text without change
15
What strategy is being used?
Facts and statistics
Questioning the customer
Bandwagon advertising
Ideal Family
16
Who is this?
Ted Sampson
Wil Anderson
Todd Sampson
Will Henderson
17
What is this strategy: Bandwagon Advertising
Using celebrities to sell the product
Getting people to join the winning/cool side
Suggesting that the product will make you happier

Advertising Reflection Flashcards | StudBud