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R064 LO1 Flashcards | StudBud

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R064 LO1

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OCR Cambridge Nationals Level 2 Enterprise and Marketing

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Questions 10

Answers

1
An example of primary research methods that a business could use is:
Focus groups
Competitors' data
Purchased research material
Trade magazines
2
The benefits for a business using market segmentation could be:
More awareness of the business
An increase in market share
Decrease in customer retention
Profits could fall
3
An example of a secondary data source
Focus group
Questionnaire results
Consumer trial
Government reports
4
Which of these is an example of primary research data?
Books and trade magazines
Competitors' data
Consumer trials
Government publications
5
Which of these is an advantage of primary research data?
It is current and relevant information
It is quick and easy to attain
It is cheap to complete
it will be biased data
6
A small hotel wants to get feedback from customers. The best form would be:
Asking the employees
Asking customers to complete a survey
Stopping people in the street to ask them
Researching the number of similar businesses in the UK
7
Which of these is a feature of secondary research information?
Current and up to date
Accurate and relevant
Quick to access
Very time consuming
8
Gaining regular feedback from customers will mean your business can...
Improve its service
Review competitors
Increase its profits
Email its customers once a year
9
Social media communities with reviews & comments are an example of how a company can...
Cost out the price that they can sell their products
Advertise their products
Produce more similar products
Measure customer service satisfaction
10
Secondary market research is also known as:
Desk research
Chair research
Field research
Table research