What is this an example of?

Primary research to determine target market

How has the market for the product changed?

From a consumer market to an intermediate market

What strategies is the company using?

Relationship marketing and opinion leaders

What is the law that enforces the warranty in this situation?

Competition and Consumer Act 2010 (Cth)

At which stage of marketing process would a business examine internal and external influences?

When conducting a situational analysis

What would be the most appropriate marketing strategy for this?

Sales representatives visiting gyms to demonstrate product

At what stage of the marketing process should this have been identified?

Conducting a situational analysis

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HSC Multiple Choice - Operations/ Marketing

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2016, 2015 (up to Q8) HSC Multiple Choice, only for Operations and Marketing.

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Questions 15

Answers

1
Which performance objective measures how well a product meets prescribed design specifications?
Speed
Quality
Flexibility
Cost
2
Which pricing method is being used?
Competition-based
Customer-based
Market-based
Cost-based
3
What is this an example of?
Secondary research to determine target market
Secondary research to determine product life cycle
Primary research to determine target market
Primary research to determine product life cycle
4
How has the market for the product changed?
From a consumer market to an industrial market
From an intermediate market to a consumer market
From a consumer market to an intermediate market
From a resource market to an industrial market
5
What strategies is the company using?
Relationship marketing and opinion leaders
Global branding and opinion leaders
Customisation and relationship marketing
Publicity and global branding
6
What is the law that enforces the warranty in this situation?
Trade Practices Act 1974 (Cth)
Corporations Act 2001 (Cth)
Competition and Consumer Act 2010 (Cth)
Fair Trading Act 1987 (NSW)
7
At which stage of marketing process would a business examine internal and external influences?
When conducting a situational analysis
When developing its marketing strategies
When identifying target markets
When establishing its marketing objectives
8
What would be the most appropriate marketing strategy for this?
Sales representatives visiting gyms to demonstrate product
Advertising on billboards on main roads
Advertising on television during football games all season
Placing its logo on a sporting team's uniform
9
This shows the interdependence between which business functions?
Operations and finance
Operations and marketing
Human resources and marketing
Finance and human resources
10
Which of the following is the best method for managing the stock of fresh milk in a supermarket
Just-in-time
First-in-first-out
Last-in-first-out
First-in-last-out
11
What factor is influencing his consumer choice?
Sociocultural
Psychological
Economic
Legal
12
At what stage of the marketing process should this have been identified?
Developing marketing strategies
Conducting a situational analysis
Establishing marketing objectives
Identifying target markets.
13
In what type of market do wheat farmers sell their products?
Resource
Intermediate
Industrial
Niche
14
Which of the following includes two examples of transforming resources?
Facilities and customers
Materials and human resources
Materials and customers
Facilities and human resources
15
What is this strategy called?
Outsourcing
Economies of scale
Global sourcing
Global pricing

HSC Multiple Choice - Operations/ Marketing Flashcards | StudBud