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Marketing Essentials Chapter 28 Flashcards | StudBud
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Marketing Essentials Chapter 28
Marketing Essentials Chapter 28
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Quiz review questions for Marketing Essentials Chapter 28 - Marketing Research
Flashcards
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Questions
30
Answers
1
Businesses use this to generate, store, analyze, and distribute marketing information.
Quantitative Research
Marketing Information System
Product Research
Market Intelligence
2
The amount of information that can be gathered is limited by
Money
Neither
Money and Time
Time
3
Sales results, expenses, supplier data, and production schedules are part of what
Competitor's Records
Company records
Customer profile data
Government Data
4
This is concerned with the size, location and/or makeup of the market for a particular product.
Database
Media Research
Attitude Research
Market Intelligence
5
In 2002, this animal was named as Delaware's official marine animal
Summer Flounder
Horseshoe crab
Blue Crab
Striper
6
Which of the 4 Ps does this statement match? Single products are modified for different markets
Promotion
Placement
Price
Product
7
The oldest President ever elected was 69 when he took office. Who was it?
James Buchanan
Ronald Reagan
Benjamin Harrison
Harry Truman
8
Which of the 4 Ps does this statement match? Affected by costs of development, and ingredients
Placement
Product
Promotion
Price
9
Which of the 4 Ps does this statement match? Largest expense in marketing budget
Product
Placement
Price
Promotion
10
Industrial satisfaction surveys and customer satisfaction surveys are used in this research
Existing Product Research
None of these
Future Product Research
Market intelligence
11
Database marketing = process of designing, creating, and managing customer lists. Also called
Customer Relationship Management
Customer Information Management
Marketing System Management
Marketing Data Management
12
UofD's Tech Center used to be a Chrysler assembly plant. These were made there from 1951-59.
Chrysler 300
Patton M48 Tanks
Airplanes
Dodge Power Wagon
13
Mail surveys, telephone interviews and opinion polls might be used in what type of research?
Attitude Research
Market Intelligence
None of these
Media Research
14
Satisfaction surveys gather info about existing products and services. These are used in
Quantitative Research
Market Intelligence
Product Research
Media Research
15
Buying behavior, shopping patterns, customer demographics, and lifestyle research are part of
None of these
Customer Profile Data
Competitor's Records
Government Data
16
The process and methods used to gather, analyze, and report information related to marketing
Marketing Problems
Marketing Opportunities
Marketing Research
Marketing Plans
17
Contrary to public lore, George Washington never wore dentures made of this material
Ivory
I don't Know
Human teeth
Wood
18
The type of research that tries to answer questions about “why” or “how” is called
product research
qualitative research
media research
quantitative research
19
Sales forecasting and economic forecasting are used in compiling this type of research.
Market Intelligence
Attitude Research
Media Research
Product Research
20
Marketing research is used in what business functions?
All of these
Solve Problems
Make Decisions About Products
Create a business plan
21
A _____ is a collection of related information about a specific topic.
market intelligence
media research
product research
database
22
Which of the 4 Ps does this statement match? Product position in the marketplace
Product
Price
Promotion
Placement
23
Research designed to obtain infoon how people feel about products, services, or ideas is
Product Research
Qualitative Research
Attitude Research
Quantitative Research
24
On 4/4, 1910, he started the Presidential "first pitch." Teams: Wash Senators and Philly A's.
James Madison
Benjamin Harrison
William Taft
Theodore Roosevelt
25
Which is an example of attitude research?
a hotel's customer satisfaction survey
product samples in the mail
a Web site recording the number of clicks on an ad banner
opinion surveys by a campaigning politician
26
Concept testing, existing product research, and questionnaires might be used this research.
Product research
Market intelligence
Media research
Attitude research
27
What is marketing research used for?
Determine Buying Cycles
All of these
Determine customer attitudes and preferences
Test product features
28
Price trends, new regulations and laws, and economic projections are all part of
Competitor's Records
Government Data
Company Records
Customer Profile Data
29
Research that answers questions of “how many” and “how much” is known as
quantitative research
qualitative research
market intelligence
product research
30
If you were designing a product’s packaging, what kind of research would you do?
product
attitude
opinion
media
