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Marketing Unit 3 Flashcards | StudBud
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Marketing Unit 3
Marketing Unit 3
26 terms
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StudBud Administration
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3.01-3.07 review
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
What cost are usually included in prices of products?
Transportation
Regulations
Inflation
Orientation
2
An advanced technology method that can produce specialized products for a few customers?
Intermittent conversion
Computerized robotics
Mass customization
Automatic production
3
An ethical issue as it relates to predatory pricing.
Publisher sells products to customers at different prices
Shop lower prices just to put others out of business.
New product in line w/ a very low initial price
Encouraged to buy extended warranty
4
The customer does not see value for their money.
Sales will increase
Sales will remain the same
Customers will spend money elsewhere
Customers will purchase more
5
When you combine products to make a new product.
Morphological analysis
Synetics
Attribute listing
Mind mapping
6
Which action can customer service do to facilitate the ordering process?
Negotiate aggressively
Monitor inventory
Communicate effectively
Oversee assembly
7
What is a drawback of brands compared to non branded products.
Creation of brand loyalty
Requirement of trademark registration
Differentiation of products
Sell products at higher prices
8
The economy affects our business negatively.
This is a problem
This is a symptom of a problem
9
Why do companies use brands for their products?
To differentiate their products
To encourage materialism
To charge higher prices
To demonstrate creativity
10
Why does a company need to know the life-cycle stages of its products?
To predict the length of the life cycle
To prevent imitators from entering the market
To find new uses for the product
To adapt marketing strategies
11
Which statement is true about technology in relation to channel management?
Some Co's can distribute most items via internet
Vertical conflict w/ channel member is less, w/ tech advance
Tech growth requires bus. to increase intermediaries used
Tech makes monitoring activities diff. w channel members
12
Costs have increased by 10% over the past year.
This is a symptom of a problem
This is a problem
13
Which is an unethical example?
Raise prices when material cost go up
Business objective to increase profits in 5 yrs.
Price new product high to reflect quality and status
Lower prices to put competition out of business
14
How do Co.s use technology to obtain info to improve product's or services?
By mailing questionnaires to customers
By tracking visitors to their websites
By preparing interactive software programs
By compiling detailed databases
15
What could use a longer channel of distribution?
An airplane
A printing press
A baby duck
A bottle of shampoo
16
Ex. of channel of distribution reaching all where producer doesn't want to do selling activity.
Producer-retailer-consumer
Producer-agent-retailer-consumer
Producer-wholesaler-retailer-consumer
Producer -consumer
17
What is the difference between brain drawing and mind mapping?
Both are lateral thinking methods
Mind mapping uses words, braindrawing uses pics or diagrams
Both are programmed thinking methods
Braindrawing is programmed, whereas, mind mapping is lateral
18
5 yrs. after product came out, sales dropped because of competition, What strategy could help?
Modify product to renew interest
Triple advertising budget for product
Do nothing; sales fluctuate
Take product off market
19
What factor helps to establish selling price?
Trade practices
Pricing agreements
Unfair sales laws
Economic conditions
20
To draw or diagram your first thoughts in a brainstorming session.
Forced association
Programmed thinking
Mind mapping
Brain drawing
21
Best time to use exclusive distribution pattern?
Prefers intermediaries to promote product
Wants product to be available all locations
Chooses to eliminate intermediaries
Need to maintain tight control over product
22
5 Co's all raise the prices on same items, what unethical activity are they engaging in?
Loss leader pricing
Bait and switch
Price fixing
Grey markets
23
How can you get accurate driving directions to exact locations?
CB radio system
Video frequency technology
Image scanning technology
Global positioning system
24
Brand or trade names primarily identify which component?
The product
The standard
The market
The trend
25
Which is an unethical situation in product or service management?
Dress store get deep discounts from new designer.
Best Buy stops production of slow moving solar calculator.
Manufacturer uses recycled materials for products.
Company embellishes info that it places on labels
26
Walmart and Sears base their prices on what decision?
Profits
Customers
Place
Promotions
