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Marketing Concepts and Consumer Behavior Flashcards | StudBud
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Marketing Concepts and Consumer Behavior
Marketing Concepts and Consumer Behavior
27 terms
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Test your knowledge on marketing concepts and consumer behavior with this engaging quiz
Flashcards
27 cards
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Questions
27
Answers
1
What type of buying situation would likely be involved in the buying decision process for a new office printer?
Routine task
Modified rebuy
Straight rebuy
New task
2
True or false: Marketing offers are irrelevant to consumers.
False
True
3
What is the most basic need according to Maslow's hierarchy?
Physiological needs
Safety needs
Esteem needs
Love and belonging needs
4
Dollar General profitably appeals to families with more modest means.
True
False
5
True or false: Marketing intermediaries provide resources.
False
True
6
True or false: Macro environment includes demographic forces.
False
True
7
What are the four major steps in designing a customer value-driven marketing strategy?
Customer service, quality control, cost management, and innovation
Product development, pricing, promotion, and distribution
Market research, advertising, sales, and branding
Market segmentation, targeting, differentiation, and positioning
8
What is customer equity?
Brand loyalty
Total sales revenue
Total customer value
Market share
9
Which is NOT a factor influencing buyer behavior?
Marketing factors
Cultural factors
Social factors
Personal factors
10
What fulfills consumers' needs and wants?
Sales promotions
Products only
Customer service
Marketing offers
11
True or false: Psychological factors include beliefs.
False
True
12
True or false: Mass marketing customizes products for everyone.
False
True
13
What type of buying situation would likely be involved in the buying decision process for a new office printer?
Modified rebuy
New task
Routine task
Straight rebuy
14
Which is NOT a core marketplace concept?
Market segmentation
Customer value
Marketing mix
Consumer behavior
15
True or false: Price is one of the 4 P's.
False
True
16
Which marketing is the fastest growing?
Email marketing
Social media
Traditional marketing
Mobile marketing
17
True or false: The adoption process has five stages.
True
False
18
What is market segmentation?
Selling products
Grouping buyers
Pricing tactics
Advertising strategies
19
Who are the most important actors in microenvironment?
Competitors
Suppliers
Customers
Regulators
20
What is demography?
Study of economics
Study of populations
Study of behavior
Study of marketing
21
True or false: Services are intangible and perishable.
True
False
22
Which segmentation targets affluent consumers?
Income
Psychographic
Geographic
Behavioral
23
What is Dollar General's approach to appealing to families with more modest means?
Target marketing
Mass marketing
Social marketing
Niche marketing
24
According to Maslow’s hierarchy of needs, which need is the most basic?
False
True
25
What influences consumer buyer behavior?
Cultural factors
Social factors
Economic factors
Psychological factors
26
According to Maslow's hierarchy of needs, which need is the most basic?
Safety needs
Physiological needs
Esteem needs
Love and belonging needs
27
What are the four key characteristics of services?
Perishable, durable
Intangible, inseparable, variable, perishable
Intangible, inseparable
Tangible, variable
