Something intended to get you to do or believe an idea

"Join the crowd! Everyone is buying it!"

Not giving a guarantee - "Geico could save you 15%"

Appealing to logic and reason; using facts and stats to back up ideas

"Using this will make you feel like a million bucks"

Appealing to emotions; trying to evoke an emotional response from audience

Ads showing regular people enjoying a product or service

"Our product has a special coating that others don't."

Appealing to credibility; proving that this company is "more reputable"

Repeating similar ideas three times - "clean windows, counters, and floors"

Offering something extra - "But wait, there's more!"

studbud

Persuasion Review

11 termsStudBud Administration19 plays

Identify the definitions and examples of each term!

Flashcards11 cardsFPractice quizPHost liveL

Questions 11

Answers

1
What is Persuasion?
No idea - we learned this weeks ago
The art of speaking
Asking a question for dramatic effect
Something intended to get you to do or believe an idea
2
Bandwagon
Saying that something is made in the USA
Driving cars in ads - "Having this car makes you super cool"
"Join the crowd! Everyone is buying it!"
Playing specific music to make people happy
3
Weasel Words
Using certain words to make people not buy certain products
Trying to get people to spend more money than they want
Not giving a guarantee - "Geico could save you 15%"
Having a talking animal mascot
4
Logos
Appealing to logic and reason; using facts and stats to back up ideas
Appealing to emotions; trying to evoke an emotional response from audience
Appealing to credibility; proving that this company is "more reputable"
Appealing to positivity; using images and words that are uplifting
5
Snob Appeal
Attempting to get wealthy people to buy something
Showing that a product is "inferior" to others
Relying on celebrity endorsements
"Using this will make you feel like a million bucks"
6
Pathos
Appealing to positivity; using images and words that are uplifting
Appealing to logic and reason; using facts and stats to back up ideas
Appealing to emotions; trying to evoke an emotional response from audience
Appealing to credibility; proving that this company is "more reputable"
7
Plain Folks
Demonstrating that a product will make you feel better than everyone else
Ads showing regular people enjoying a product or service
Keeping a product/service's price low
"This product is way better that what other people are using..."
8
Magic Ingredients
Using a magician to associate positive ideas with the product
Specifically mentioning the ingredients of packaged foods
"Look at how this cleans the windows! It's magic!"
"Our product has a special coating that others don't."
9
Ethos
Appealing to logic and reason; using facts and stats to back up ideas
Appealing to credibility; proving that this company is "more reputable"
Appealing to positivity; using images and words that are uplifting
Appealing to emotions; trying to evoke an emotional response from audience
10
Rule of Three
Repeating similar ideas three times - "clean windows, counters, and floors"
Showing the same ad three times in an hour so people will remember it
Using at least three celebrities in ads to show something is reliable
Saying the same thing three times for effect - "bye bye bye!"
11
Bribery
Adding way more information than is needed
Teasing with a celebrity appearance - "Don't listen to me, listen to her"
Showing how this product is way better than all others
Offering something extra - "But wait, there's more!"

Persuasion Review Flashcards | StudBud