Ms. Snair Marketing Review Part 1

Businesses should strive to satisfy customer needs and wants while generating a profit. This is

Earning Coke Rewards, frequent flyer miles, or Subway points are examples of

Getting ready for face-to-face contact with a customer is the

Deciding who your target market is, looking at the internal/external environment, and creating a financing plan is

Obtaining, developing, maintaining & improving a product in response to market opportunities

. The process of deciding how to get goods in customers’ hands is:

Economic benefits of marketing are:

Face-to-face contact between salespeople and customers is

Any effort to inform, persuade, or remind consumers about products or services is

In which step of the selling process do you combat any customer concerns?

An analysis of a company’s strengths, weaknesses, opportunities and threats is a(n):

“I think I will wait until the summer to buy those sunglasses” is an objection to

The added value of marketing to products is called

Intangible items that you cannot physically touch are

Gathering info about customers/trends/competition, storing & analyzing it to make choices

Using a brand-name product in a movie, TV show, or sporting event is known as

Advertising directed to a targeted group of prospects rather than to a mass audience is

Selling, pricing, promotion, product/service/information management, market planning & channel management

Informing, persuading, or reminding potential customers about a business’s products/services is

Deciding how much to charge for goods and services in order to make a profit is:

“I would love to go to Hawaii but I don't trust that vacation company. ”This is an objection to

Promotional activities:

Tangible items that have monetary value and satisfy needs and wants are

Providing customers will the goods and services that they want while building profitable relationships through exchange

The process/ methods used to gather information, analyze it, & report marketing findings

Billboards, city buses, magazines, and the yellow pages are all forms of

Creating, communicating, delivering, and exchanging offerings with value is

Questions that ask respondents of a survey to answer from very satisfied to very dissatisfied