Sports & Entertainment Marketing Final Exam Review

Gross impressions do not

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

__research is conducted by an independent co. &then offered for sale to everyone in an industry

Which American professional sports league often seeks out players from Latin America?

The best strategy for business is to beat the competition is to provide great customer service.

Procedures & methods used to collect, analyze, distribute, & sort info. needed by businesses

Piracy is a particular problem for the film industry in

Fisher Price tests new toys to make sure kids enjoy playing with them. This is an example of

Some large co. have a mktg research depart. within the firm but also work w/outside firms.

The first step in marketing research is to collect the data.

The process of organizing data from multiple sources into usable information is called

The marketplace in North America is not very culturally diverse.

The study of how goods and services are produced, distributed, and consumed is called marketing

Advertisers rely on what has succeeded to determine which TV programs viewers will watch.

In some businesses, gut feelings and intuition are used in decision making.

Forecasting involves

A ____________ consists of a group of people who share certain characteristics.

Statistics gathered through valid research is called

A 100,000 mile warranty on a new car is an example of a product extension.

The industry trend for soccer indicates a shrinking audience interest.

_______________ is not part of Maslow's Hierarchy of Needs

When a business does not make enough revenue to cover expenses, it operates at a profit

Bringing a new professional team to a major city is an example of a(n)

The amount of satisfaction people believe they receive from entertainment is referred to as

___________ segmentation divides markets into physical locations.

Marketing decisions are never based upon industry trends.

The ________ shows assets, liabilities, and net worth.

The success of sports marketing does not depend upon

Facebook is not popular in many developing nations.

people have limited time & money so they must make decisions how to spend the limited resources

Venture capital is financing provided to start a company in return for owning part of the co.

Emotional purchases are more likely not to occur when

Economic uncertainty has no impact on consumer purchases.

If a U.S. sports & ent. business wants to enter the global marketplace, it must have a website

What amendment to federal ed.n law prohibits discrimination against females in school sports?

Ambush marketing takes place when an organization is the sole sponsor of an event.

Consumer demand has little impact on prices assigned to sports&entertainment events&goods.

Risks can be classified as controllable, insurable, and involving gain or loss.

Two major goals of marketing are to determine what consumers want & how much they will to pay.

Spectators of sporting events are the potential consumers of a wide array of products.

About half of every dollar that consumers spend on products pays for marketing costs.

Costs of sports and entertainment events include

About half of every dollar that consumers spend on products pays for marketing costs.

The first step in marketing a product is to determine

Marketing is the creation and maintenance of

Customer needs should be the primary focus of marketing.

A business project in which two or more organizations work together & share costs and profits

Teenagers spend billions of dollars annually, making them a desirable target market.

What is the final step for marketing research?

Product lines can involve variation in the quality of goods sold.