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Marketing Mix - Price Flashcards | StudBud
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Marketing Mix - Price
Marketing Mix - Price
15 terms
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StudBud Administration
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179 plays
Pricing Strategies and Tactics
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Price is 1 of the?
Promotional Mix
Product Portfolio Analysis
4 P's of Marketing
7 P's of Marketing
2
When a firm sets out to destroy/weaken competition through low prices. This is .........
Predatory Pricing
Price Skimming
Cost Plus Pricing
Competitive Pricing
3
When you use this pricing strategy the business needs a lot of financial resources. This is?
Cost Plus Pricing
Predator Pricing
Competitive Pricing
None of these
4
The following company when launching a new product would use which pricing strategy?
Penetration Pricing
Competition Pricing
Cost Plus Pricing
Price Skimming
5
Usually associated with a product that has a USP
Price Skimming
Psychological Pricing
Loss Leader
Penetration Pricing
6
Pricing strategy for a new product
Price Leader
Loss Leader
Price Taker
Price Skimming
7
Pricing strategy to achieve market share
Loss Leader
Price Skimming
Penetration Pricing
Psychological Pricing
8
When a TV Mag sets a low price to get subscribers but then increases price later this is....
Penetration Pricing
Competition Pricing
Price Skimming
Cost Plus Pricing
9
Pricing strategy used in the hope customers will be attracted to other full price products
Loss Leader
Cost Plus
Price Skimming
Psychological Pricing
10
Pricing strategy used to perceive value for money
Price Penetration
Price Skimming
Psychological Pricing
Loss Leader
11
Price of Product is dependant on
Number of customers
Perceived value by customers
Number of competitors
If they are a leader or taker
12
If every petrol station is charging 79p per litre of petrol then charging similar would be.....
Competition Pricing
Cost Plus Pricing
Psychological Pricing
Penetration Pricing
13
Price of product might depend on
Target market
Elasticity of Demand
Size of Product
Market Product in
14
How much product costs to make + mark up
Loss Leader
Price Skimming
Cost Plus Pricing
Destroyer Pricing
15
This strategy can be used by market leaders
Price Leader
Price Destroying
Loss Leader
Price Taker