Entrepreneurship Marketing Review

Distribution involving intermediaries between manufacturer and final consumer

Pricing technique used to suggest a bargain or a high quality item

The name, symbol, or design used to identify your product

Distribution when products or services go from the manufacturer to final consumer

Information collected for the very first time to fit a specific purpose is

A business makes most of its money selling the same/similar products/services as another

Customer loyalty strategies may include

Pricing that is determined by how much customers are willing to pay for a product or service is

A small amount of money selling the same/similar products/services as another business

Data found in already published sources

Describes a group in terms of age, marital status, family size, ethnicity, gender, etc

Data that describe people in terms of tastes, opinions, personality traits, & lifestyle habits

Product characteristics that will satisfy consumer needs are called

Will help you determine where your potential customers live & how far they will travel

A high price to create a feeling of superiority

Pricing is determined by considering what competitors charge for the same good

Free samples, coupons, and contests are examples of what?

Price determined by adding an amount to the wholesale cost

If a store sells snow shovels for half-price in the summer, the store is offering customers a

Bringing in a celebrity for the grand opening of your business is an example of

Sponsoring a baseball team or donating to charity are examples of what?

The target market is the individuals or companies that are interested in a product or service &