Strategic Marketing Review

Question 1

Everyone is wanting to eat cleaner, how has Bread Co responded to this external factor?

Accepted Answer

Having no artificial ingredients in their foods

Question 2

What does SWOT stand for

Accepted Answer

Strength, weakness, threats, opportunities

Question 3

Satrbucks not only offers drinks, but food as well. This is an example of:

Accepted Answer

Diversification

Question 4

A business that has a low market growth but has dominate market shares are classified as:

Accepted Answer

Cow

Question 5

A business's weaknesses should be converted into their

Accepted Answer

Strengths

Question 6

What does a business's mission statement define?

Accepted Answer

Who their customers are and core competencies

Question 7

A business that has a high growth rate and dominate market shares are classified as

Accepted Answer

Stars

Question 8

How does Apple give their market the experience they deserve?

Accepted Answer

Through innovative hardware,software and internet offerings

Question 9

External forces are considered a business's

Accepted Answer

Both

Question 10

A new restaurant opened in the area, how would this business be classified on the BCG matrix?

Accepted Answer

Question Mark

Question 11

The marketing mix is:

Accepted Answer

Product, Place, Price, Promotion

Question 12

Chic-Fil-A's classic chicken sandwich is their

Accepted Answer

Market Penetration

Questions 12