Rhetorical Appeals and Advertising

Question 1

The rhetorical appeal that deals with emotions and values is _____________?

Accepted Answer

Pathos

Question 2

Which kind of rhetorical appeal is used in this image? (Quote: "I use NEW Head & Shoulders.")

Accepted Answer

Ethos

Question 3

The word "logic" comes from the Greek word "logos".

Accepted Answer

True

Question 4

Pathos can have negative or positive emotion.

Accepted Answer

True

Question 5

Rhetoric is defined as "the art of effective or ___________ speaking or writing"

Accepted Answer

persuasive

Question 6

Persuasive writing or speaking can only have one -- Ethos, Pathos, OR Logos -- not multiple in the same argument.

Accepted Answer

False

Question 7

Which kind of rhetorical appeal? (Quote: Every 15 cigarettes you smoke cause a mutation that can become cancer.)

Accepted Answer

Pathos, Logos

Question 8

Which rhetorical appeal relies on the credibility or trust the audience has in the presenter?

Accepted Answer

Ethos

Question 9

Which kind of rhetorical appeal? (Top half is a vape, bottom half is a can of insect killer.)

Accepted Answer

Pathos

Question 10

Celebrity endorsements are an example of Ethos.

Accepted Answer

True

Question 11

Which kind of rhetorical appeal is used in this image? (Quote: Built for the tough ones.)

Accepted Answer

Pathos

Question 12

The rhetorical appeal that deals with facts, logic, and reasoning is __________?

Accepted Answer

Logos

Questions 12