Marketing Unit 4 quiz part 1

Reminding, informing and persuading a consumer about a product belong under which definition?

This type of promotion activity is done to generate immediate response.

What must an idea be in order to be spread to the masses?

What is an element of specialty media (promos)?

When engaging in viral marketing, and a company "boosts" a crowd's message, this happens:

Seth Godin's "Tribes we lead" video talked about 3 stages our society went through. They were:

Which is the most expensive promotion activity, on a per contact basis?

A company would hold one of these at its location to make important announcements

Sports Illustrated would be an example of what type of magazine?

What's unique about billboard advertising?

A small piece of a target market, with unique characteristics is called a:

If a message is spread without the help of advertising, the idea would be considered: